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Our favorite mid-engine Corvette theories and rumors

The mid-engine Corvette! We just saw blurry photos through the foliage, and are hearts are all aflutter because it means that this car is real. And it's the most " never before" Corvette since 1984. Which leads us to all kinds of wacky theories and speculation. Everybody knows something or heard from a guy. None of those guys (or gals) from GM are talking to Autoblog, to be clear. But that won't stop us from stirring the pot. Let's go over a few point-by-point. The pushrod engine will be replaced by an overhead-cam V8 Car and Driver has repeatedly reported that an overhead-cam engine will come after the mid-engine Corvette's debut with an old-school pushrod. We've heard the same thing firsthand, albeit from a source with no connection to the development of the Corvette or powertrain. "At some point two valves can't pass future emissions regulations," said the guy we know. While the pushrod engine is compact, the design makes it difficult - if not impossible - for sophisticated variable valve timing (and lift) systems that control combustion with more precision. Hasty conclusion: The pushrod engine has a finite life in front of it. This one's a lock, it's a just a matter of when. Bowling Green's new paint shop is really the mid-engine assembly line Credit to Reddit for this one. Like we said, everybody knows a guy. But let's look deeper. The new paint facility costs $439 million dollars and adds 450,000 square feet, almost half the size of the existing plant. Plus GM announced another $290 million in upgrades at Bowling Green Assembly. That sure sounds like a lot of money, but you can actually spend that much on a paint booth. Porsche spent 500 million Euros (about $561 million dollars) to add the Macan assembly to its Leipzig, Germany plant in 2014. Chrysler shelled out $850 million for a paint shop in Sterling Heights, Michigan. GM spent $600 million for a new paint shop at the Fairfax (Kansas City) plant. Honda, on the other hand, is working on a thrifty $210 million project in Marysville, Ohio that includes a 300,000 square foot expansion, and the low-volume Acura NSX facility only cost $70 million. Hasty conclusion: The square footage and cost could easily mean a new assembly line instead of (or in addition to) a paint line. And if the NSX plant was really that cheap, GM could have hidden a similar sum in its existing announcements.

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

GM cutting Chevy Sonic, Buick Verano production [UPDATE]

UPDATE: A previous version of this story indicated that Orion Assembly would be idled for seven weeks, from February 16 through April 6. This was incorrect. The factory will instead only be idled for the weeks of February 16 and April 6. The story has been edited to reflect this. General Motors has announced that the factory responsible for the Buick Verano and Chevrolet Sonic will be idled for the weeks of February 16 and April 6, with blame being placed on excess supply. The Orion Assembly plant, about 45 minutes north of GM's Renaissance Center headquarters, employs about 1,800 people, but they'll be given a pair of furloughs as inventories of the sub-compact Sonic and premium compact Verano reach 127 days and 84 days, respectively. That works out to 26,600 Chevys and 9,800 Buicks waiting for buyers. According to Automotive News, the compact Chevy sales bested the industry average in 2014, jumping up nine percent versus the the overall segment's eight-percent gain, while the Buick sedan's sales were down four percent. When asked about the shutdown, a GM spokesman told AN that it will "build to market demand," while also pointing out that the company did not comment on production plans. News Source: Automotive News - sub. req.Image Credit: Bill Pugliano / Getty Images Plants/Manufacturing Buick Chevrolet GM buick encore orion assembly