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2014 Chevy Silverado High Country spied wearing trappings of new luxury trim

Spy photographers have spotted the new Chevrolet Silverado High Country and GMC Sierra Denali out on public streets for a little testing. From the looks of things, the Silverado will receive a much-differentiated front fascia along with special badges and those honking 20-inch chrome wheels. Expect to find a more posh interior as well. Likewise, the Sierra Denali will wear a tweaked nose with the familiar Denali bling. The one of the GMC trucks spotted here rolls on 21-inch gunmetal wheels instead of the 20-inch chrome pieces of the High Country.
Word has it both trucks will go on sale after the Texas State Fair this summer. While General Motors hasn't said for certain what we can expect to find under the hood, we'd be surprised to see anything outside of the range of engines found in the standard Silverado and Sierra models. That means buyers should be able to get their hands on the efficient, 23-miles per gallon 5.3-liter V8.

800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

Pure Vision Design TT Camaro has 1,400 reasons to want it

We've talked about Pure Vision Design before, a California-based company that made waves at last year's SEMA show with its Martini-liveried, Indy-car-powered Ford Mustang. That same car later starred in a Petrolicious video we showed you just a few weeks back. The company's latest creation is a menacing car it calls the Pure Vision Design TT Camaro. Based on a 1972 model, this car shares the Martini Mustang's clean styling and obsession with details.
Unlike the Mustang, which draws its power from a mid-60s Lotus-Ford Indycar engine, the "TT" in this Camaro's name implies something far more potent. The Nelson Racing Engines 427-cubic-inch V8 has been fitted with a pair of turbochargers, with a claimed output of 1,400 horsepower. That's almost 1,000 more than the Martini Mustang.
A six-speed Magnum transmission dispatches that power to the ground, while Pirelli PZero tires are tasked with (somehow) trying to grip the road. Baer brakes hide behind those HRE rims, while JRI coilovers and HyperTech springs bless the Camaro with some degree of competency in the bends.