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Lutz dishes dirt on GM in latest Autoline Detroit

Bob Lutz sits down for Autoline Detroit - Click above to watch video after the jump
Autoline Detroit recently played host to Bob Lutz, and, as is always the case, the former General Motors vice chairman dished out some great commentary. Lutz was promoting his new book Car Guys vs. Bean Counters: The Battle for the Soul of American Business, and talk quickly turned to his role as it related to product development and high-level decision making at GM. While on the topic of brand management, Lutz revealed a few rather interesting tidbits about his former employer:
All Chevrolet vehicles were required to have five-spoke aluminum wheels and a chrome band up front, as part of the Bowtie brand's overall image.

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Hoons off-road in a lowrider Monte Carlo in latest Roadkill video

Specialization keeps the automotive world interesting because it creates all sorts of fun niches. For example, if you like hot rods, you can dive deep into the world of rat rods or just focus on cars with a more traditional look. In some cases the myriad styles don't mix very well, of course, and the folks at Roadkill are proving that on video by attempting to take a lowrider Chevrolet Monte Carlo from Los Angeles to Las Vegas on dirt. As you might expect, forcing a lowrider off-road doesn't go well, but the stunt makes for a great chronicle of dumb, automotive fun. Other than some repairs to get the Monte Carlo roadworthy, the only modification here is a set of knobby tires to achieve at least a modicum of traction on the loose rocks. Although, no matter what they do, at the even lowest speeds the hosts inside are still bounced around like they're in an inflatable castle at a kid's birthday party. Still, the guys are clearly amused by it all.