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Detroit Three's lucrative pickup war intensifies as Ram makes big gains

DETROIT — The battle for profits from sales of large pickup trucks is intensifying among the Detroit Three automakers as sales of small cars in the United States shrivel. For decades Ford has had the single best-selling truck brand in its F-Series trucks. General Motors' Chevrolet brand was a solid No. 2, and Fiat Chrysler Automobiles' Ram was a distant third. Now, that hierarchy may be in flux. Sales figures for December and the fourth quarter released on Thursday show Ram tied with GM's Chevy for the No. 2 spot, as sales of the redesigned Ram pickup surged, fueled in part by demand for an optional 12-inch (30.48 cm) dashboard screen. Chevy not long ago held second place to Ford by a wide margin. GM executives said on Thursday they are bullish on their new GMC and Chevy trucks for 2019.Related: How the Detroit Three's pickups compare on paper 2019 Ram 1500 Laramie review 2019 Chevy Silverado 2.7L four-cylinder review 2019 Ford F-150 2.7L EcoBoost review "There's no doubt this segment (pickup trucks) is one of the epicenters of the auto wars," said Sandor Piszar, director of marketing for Chevrolet at GM. "It's been that way forever, and we wouldn't have it any other way." On Wall Street, investors give electric car leader Tesla a higher valuation than any of the Detroit automakers. But in the nation's heartland, big pickups remain far more popular and profitable than any electric car — and most other consumer vehicles of any kind. Large pickups generate at least $17,000 a vehicle in pretax profit for GM, the company has indicated in disclosures to investors. By contrast, many Detroit Three sedans are so unprofitable, their manufacturers have decided not to build them anymore. 'Hotly contested' Sustaining sales and pricing in the large-pickup segment will be critical in a year when most forecasters expect overall U.S. car and light truck sales to fall. Ford's U.S. sales chief, Mark LaNeve, on Thursday called the F Series "the backbone of our franchise" during a conference call, and added the "segment will continue to be strong, but hotly contested" in 2019. Automakers are banking on pickup truck sales to stay strong even if U.S. interest rates continue to rise. Rising interest rates translate into higher monthly car payments and are expected to deter some buyers in 2019. GM has said 27 percent of Chevrolet and GMC trucks — which can haul trailers by day and substitute for a luxury sedan by night — sell for more than $55,000.

Regular-cab, short-bed Chevy Silverado Trail Boss pickup looks great

For all the wild popularity of full-size pickups, there's one configuration that U.S. buyers are no longer offered: the regular-cab, short-bed truck. Interestingly, however, GM still does make this configuration, and both the Chevrolet Silverado and the GMC Sierra are offered with it — in the Mexican market. That body style, however, is available solely in ultra-basic work-truck form. But a custom wheel shop, JC Wheels in the Mexican city of Culiacan, has converted one of these Silverados to Trail Boss trim, and we're digging the result. The sporty shorty Silverado Trail Boss comes to our attention via GM Authority, after the shop posted it on their Instagram feed. The shop added a 3-inch lift, assist steps, Chevy alloy wheels, a Trail Boss front fascia including red tow hooks, and Trail Boss badging. They also added dark window tint, which seems like a good idea in sunny Mexico. In the U.S., the Silverado Trail Boss isn't offered at all in regular-cab form; it only can be had as a double cab or a crew cab, the latter with a choice of a short bed or standard bed. But size is often a hindrance for trucks that actually get driven on trails, where this regular-cab, short-bed variant's smaller wheelbase would be an advantage. Beyond that, the Trail Boss upgrades keep this configuration from looking like a basic-spec machine. That's even more true of the same outfit's previous efforts: the conversion of the GMC Sierra regular-cab, short-bed pickup into a Denali. With so many buyers choosing pickups as personal-use vehicles, it's not hard to think that this configuration could find an audience here. But the key would be to do as this Mexican firm has done and offer it in the desirable off-road and luxury trims, rather than as a basic work truck. Would you buy one? Sound off in the comments below. The next step would be to use this configuration as the basis of a full-size, two-door SUV, in the mold of the classic Chevy K5 Blazer and GMC Jimmy.

Chevy Trax engineer says GMC version possible

The Buick Encore is doing so well and its platform-mate the Chevrolet Trax has such good reviewer vibes going for it already, that a GMC version hasn't been ruled out. During the recent press launch, Automotive News asked lead engineer Al Manzor if the Trax could wear a GMC-branded suit, to which Manzor replied, "I think that is certainly possible." That's a long way from telling us anything about the probability of a GMC version of the Trax, and a legion of questions would need to be answered before it could happen. How would a GMC version be priced to leave room for the $26,465 GMC Terrain but not eat into sales of the $20,995 Trax or the $24,035 Encore? Or would that matter? Could it primarily be considered to encourage a new faction of The Yukon Set at the compact end, GMC buyers being famously committed to the marque? And of course, would there be a Denali version? It'll probably be a long while before we have any kind of answers, but if you want to see it happen, the door to your campaign of persuasion is at least ajar.