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Hot Wheels' Twitter-enabled vending machine coughs up free Camaro diecasts

There are still plenty of companies that haven't gotten the whole social media thing down pat yet, but Hot Wheels isn't one of them. During the recent Canadian International Auto Show in Toronto, Hot Wheels created a lot of buzz for itself by using a vending machine filled with Chevrolet Camaro models, but instead of money to get the cars, show attendees just had to use Twitter.
To get the free car, people were asked to send a tweet to Hot Wheels Canada saying what they liked about the new Hot Wheels Edition Camaro, and including the #ChevyCIAS hashtag. This seemed to be a popular marketing tool, too, as AdWeek reports that the @HotWheelsCanada account more than tripled in followers during the course of the 10-day show. Looking ahead, this could open up even more innovative marketing possibilities using social media.
Check out the video posted below to watch how it works, and while the auto show has ended and the free-car giveaway has too, we're almost certain that some of the 1,500 freebies will make their way onto eBay.

Sunday Drive: Tracking Tokyo's top performers

The big news of the week mostly came from Tokyo. All of Japan's biggest automakers made waves at the Motor Show, but the winner of the event has to be Mazda. The big Vision Coupe and little Kai Concept stole the show, won our hearts, and earned a ton of attention for the automaker. We can't wait to see how these two concepts impact the design, engineering, and technology of future production models. Take a look at our mega image gallery post below to see everything in high-resolution glory. Interestingly, the single biggest click-magnet of the 2017 Tokyo Motor Show was the BMW X2. We shouldn't be surprised. Crossovers of all shapes and sizes dominate the American marketplace, and the X2 is clearly the most attractive of BMW's even-numbered, coupe-influenced X models. Plus, it's headed for production, with sales starting in the spring of 2018. Moving past the Tokyo Motor Show, Autoblog readers are apparently very interested in the 2019 Chevy Camaro. Spy shots of just about every iteration of Chevy's muscle car lit up the 'net last week, leaving us very interested in seeing what's hiding behind all that camouflage. As always, tune in to Autoblog next week for a front-row seat to all the happenings worth following in the automotive industry. 2017 Tokyo Motor Show | Mega Gallery Mazda Vision Coupe | Tokyo Motor Show's big, sensuous 4-door Mazda Kai concept hints at a more muscular, refined Mazda3 2018 BMW X2 crossover revealed, adorned in gold and silver 2019 Chevrolet Camaro: 1LT, SS, ZL1 all spied with updated styling

Auto sales in March and first quarter down nearly across the board

Nearly every major automaker reported weak U.S. sales for March and the first quarter of 2019, citing a rough start to the year, but said a robust economy and strong labor market should encourage consumers to buy more vehicles as 2019 rolls on. GM, which no longer releases monthly sales figures, saw first-quarter sales fall 7 percent, with declines across all brands. Sales of Silverado pickup trucks fell nearly 16 percent and the high-margin Chevy Suburban large SUV dropped 25 percent. Ford also no longer releases monthly sales numbers, but is due to release its first-quarter sales figures on Thursday. According to industry data, Ford's sales fell 2 percent in the quarter and 5 percent in March. Ford representatives did not immediately respond to requests for comment. FCA reported a 7 percent fall in U.S. sales in March and a 3 percent drop for the first quarter. All of FCA's brands dropped in March, except for Ram, which saw a 15 percent increase in pickup truck sales. "The industry had a tough first quarter, but with spring finally starting to show its face and continued strong economic indicators ... we are confident that new vehicle sales demand will strengthen going forward," FCA's U.S. head of sales, Reid Bigland, said in a statement. Toyota reported a 3.5 percent fall in U.S. sales in March and 5 percent for the first quarter, hurt by declining demand for its Corolla sedans and Camry vehicles. "While some of our competitors are abandoning sedans, we remain optimistic about the future of the segment," Toyota said in a statement. Nissan posted a 5.3 percent drop in sales in March, and its first-quarter sales were down 11.6 percent. Honda and Hyundai bucked the trend. Honda's U.S. sales rose 4.3 percent in March and 2 percent in the quarter, while Hyundai's were up 1.7 percent and 2.1 percent, respectively. Passenger-car sales suffered throughout the January-March quarter compared with the same period in 2018 as Americans continued to abandon them in favor of larger, more comfortable pickup trucks and SUVs, which are far more profitable for automakers. The battle for market share in the particularly lucrative large-pickup truck market intensified in the quarter, as Fiat Chrysler Automobiles' Ram brand outsold the U.S.' No. 1 automaker General Motors' Chevrolet-brand trucks. The two automakers have both launched redesigned pickup trucks.