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GM tinkering with Silverado, Sierra model mix amidst strong early sales

Variety, as they say, is the spice of life. That's a lesson that is currently being taught to General Motors, because despite a strong showing from its 2014 Chevrolet Silverado and GMC Sierra, the General's pickup sales still can't best those of cross-town rival Ford.
With 59,163 trucks moved, GM fell just over 1,000 units short of toppling Ford, and one of the main reasons for that, according to GM's chief sales analyst, was due to a lack of variety in the engines and body styles available on dealer lots. "We are still over-weighted toward crew-cab V8 trucks. Our light-duty mix will moderate over time as our launch progresses," said Kurt McNeil.
Loading dealers with the popular combination of the 5.3-liter V8 and the four-door, Crew Cab body style was intentional during the truck's launch, but as supplies of leftover 2013 models, which are being sold at heavy incentives, are beginning to wane, both budget-conscious and high-dollar buyers are looking elsewhere instead of at the volume model pickups.

Chevy rolls out Corvette Z06 C7.R Edition at SEMA

It's not just concept vehicles that Chevy is showcasing at SEMA this year. The Bowtie brand is also taking the occasion of the tuner expo to reveal the new Corvette Z06 C7.R Edition. The special edition of the flagship performance model pays tribute to the racing model with a series of special touches and upgrades. The C7.R edition is based on the Z06 in 3LZ trim, and comes equipped with the Z07 Performance Package, including Brembo carbon-ceramic brakes and Michelin Pilot Sport Cup 2 tires. But that's not the end of the story. It also includes special graphics, yellow brake calipers, yellow-striped black wheels, a carbon ground effects package, carbon hood section, metallic gray grilles and vents, and a black leather interior with sueded microfiber trim, Competition Sports seats, and yellow stitching. Buyers will be able to order theirs in black or yellow and in either coupe or convertible body-styles. Only 650 examples will be made, of which 500 will remain in the United States, and each of them is individually numbered starting with the VIN 700001. Of course, being based on the Z06 we already know, it packs a 6.2-liter supercharged V8 engine good for 650 horsepower and an equal measure of torque. With the Z06 pack, that translates to a 0-60 time of under 3 seconds for the automatic version and 3.2 for the manual. Related Video: Corvette Z06 C7.R Edition Pays Tribute to Racing Legacy Distinctive appearance package complements capability with special-edition style LAS VEGAS – When the Z06 rejoined the Corvette lineup in 2015 as the most capable model in the car's long, storied history, it also joined an elite fraternity of the world's most capable supercars – with performance proven on the track, including winning Car and Driver's 2015 Lightning Lap evaluation. The Corvette Z06's capability is derived in no small part from technology and experience leveraged from the championship Corvette Racing program. That connection is celebrated with the 2016 C7.R Edition. It's offered in Corvette Racing's signature yellow livery – or black – with coordinated exterior and interior accents. Only 650 will be built (500 for the U.S. market), all with the Z07 Performance Package with carbon ceramic brakes, and a specially serialized vehicle identification number.

2014 Chevrolet Silverado tows in new configurator, microsite

Judging by your continued enthusiastic response to configurator notices, dear reader, you enjoy speccing out new cars as much as we do. Better still, there tends to be even more ways to personalize, configure and bloat theoretical MSRPs on full-size trucks as there are with more ordinary passenger cars. In addition to trim level, engine and transmission choices, truck buyers usually have to specify items like cab configuration, bed length, number of driven axles, tow packages, gear ratios and all sorts of bits and bobs.
That's why we're pleased to see the DIY specification utility for the 2014 Chevrolet Silverado come alive so soon after this week's Detroit Auto Show debut. While the configurator lacks pricing (General Motors hasn't announced numbers yet) and full options, you can still spec out your half-ton rig, and even print it out or email it to your friends. Beyond the configurator, the new model-specific site is pretty cool, too, with various videos and closer looks at the truck's new features.
The new Chevrolet pickup range won't be on dealer lots until sometime this summer, so whether you're a building contractor, an avid sportsman or just a guy or gal that loves full-size trucks, you might want to check out the link below to keep your appetite whetted. If you're more of a Sierra fan, well, it looks like you're going to have to wait a while - GMC hasn't updated its site yet.