2001 Chevrolet Corvette Z51 1sc 6 Speed C5 Ls1 on 2040-cars

Auto blog

800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

Callaway rolls out radical Corvette C7 GT3-R at Hockenheim

Leave it to Callaway to take a badass Corvette and make it even more so. Case in point: the new Callaway Corvette C7 GT3-R you see here. It made its big debut this past weekend during the season finale for the ADAC GT Masters series at the legendary Hockenheimring – the on-again, off-again home of the German Grand Prix. Why in Germany, you ask? Because that's where Callaway Competition is based. The racing division got its start in Heilbronn as Woeher & Ciccone back in 1985. It joined with US-based Callaway Cars in 1988 to distribute its modified Corvettes in Europe, and branched out into constructing racing cars in 1994. And this is its latest project. Designed in partnership between Callaway Competition in Germany and Canadian designer Paul Deutschman, the new GT3-R replaces the previous C6-based Z06.R GT3. It packs a 6.2-liter V8 pumping 600 horsepower through an X-Trac six-speed sequential gearbox. And as you can see, it sure looks the part. Callaway will be offering the new GT3-R to privateer teams for entry in a variety of racing series around the world. But it'll also be fielding the example you see here, sponsored by Whelen Engineering that – like Callaway Cars – is based in Connecticut. Callaway Corvette C7 GT3-R World Debut at Hockenheim October 3, 2015 Hockenheim, Germany – October 3, 2015 – This weekend's ADAC GT Masters Season Finale was the backdrop for the unveiling of Callaway Competition's new Callaway Corvette C7 GT3-R. Following a brief presentation to media and invited guests, the successor of the C6-based Callaway Z06.R GT3 was displayed to the public for the first time on October 3, 2015 at the Hockenheimring in Germany. Constructors of GT race cars since 1990 and based in Leingarten Germany, Callaway Competition possesses a wealth of experience, technical know-how and a broad network of specialized professional partners. These elements were crucial to conduct such a large undertaking. After nearly two years of comprehensive planning, intensive development and expert fabrication of vehicle components, Callaway Competition completed the first C7 GT3-R just a few weeks ago. Its striking design comes as a result of the collaboration between Canadian designer Paul Deutschman and team owners Giovanni Ciccone and Ernst Wohr. Mike Gramke, Uwe Hoffmann, Florian Mohring and Andre Zanke were also heavily involved in the vehicle's development.

Why does Chevy want to trademark Camaro Krypton?

The Chevrolet Camaro and Ford Mustang have the type of long-lived rivalry that is often found in the pages of comic books. Is the Camaro the Kryptonite to the Mustang's Superman, though? We might get to find out soon, if two recent trademark filings are any hints. On May 5, General Motors filed trademarks in the US for both Krypton and Camaro Krypton (not pictured above). While the move seemed potentially timed with the release of Batman v Superman: Dawn of Justice next year, engineer Al Oppenheiser shot that theory down to The Detroit Free Press. "I think that's just Internet buzz, which is great," he said to the newspaper about the alleged connection. "It's another thing about this segment of cars: there's always Internet buzz." Rather than a special edition connected to next the superhero film, Oppenheiser speculated something else. "Sometimes when we come up with a new color in our studios, they just apply [for a trademark] in case we ever use it," he said to The Detroit Free Press. "We never said we're going to do anything with that color." Still, as Superman's home planet and part of the name for the mineral that can harm him, Krypton undoubtedly has a superhero connection. To maintain the link to the comics, such a color would likely be a shade of green. Although, depending on the depiction in the books, the exact hue can vary between bright neon and a darker tone. Related Video: