1994 Chevrolet Corvette 2-door 5.7l on 2040-cars

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Why the Corvette is Chevrolet's billion-dollar baby

Edmunds has worked up a piece that tries to figure out just how much the global Chevrolet Corvette economy is worth, a spitballed guesstimate putting the number at more than $2.5 billion with the proviso that the number is probably low. It starts by taking Corvette's new car sales of 14,132 units last year, which would equate to $714,725,900 (including destination) assuming ever car sold was a base coupe with no options. In the final tally, a little extra padding gets that number up to $750,000,000.
But that's not all. Consider this: Many of the almost 1.4 million Corvettes produced over the model's history are still on the road. There are new parts being produced and aftermarket companies like Mid-America Motorworks deaing business, that single Illinois company doing more than $40 million a year in sales. There are the Corvette events large and small, restorers who do nothing but Corvettes, salvage yards that deal only in used Corvette parts and the Corvette magazines where owners find all this stuff.
And then there are the Corvette-themed tchotchkes, every single one of which provides a tiny contribution to the huge licensing royalties that General Motors collects every year. The article admits there's no way to come to an accurate number, but it just goes to show how valuable one specific model can be to a company.

Silverado HD, Touareg V10 TDI face off in diesel tug-of-war

A couple weeks ago, we watched a Chevrolet Silverado get dominated by a Dodge Ram Heavy Duty in a fullsize pickup tug-of-war, but in that truck's defense, Chevy's Vortec gas engine was no match for the torquey Cummins turbo diesel. For our next round of vehicular tug-of-war, a Duramax-powered Silverado HD takes on Volkswagen Touareg V10 TDI.
Now, on paper, putting the Duramax V8's 365 horsepower and 660 pound-feet of torque up against the V10's 310 hp and 553 lb-ft looks like an easy win for the Bowtie, but unfortunately, this battle has a similar result as the Dodge versus Chevy video, with the Silverado smoking its tires trying to move forward as it gets pulled backwards. Put another way: YouTube 2, Chevy Silverado 0.
It just goes to show, though, that big tires, bolt-on fender flares and goofy smoke stacks don't improve your towing abilities. Besides, what did the Silverado driver expect when the Touareg V10 TDI has towed a Boeing 747 in the past?

Chevrolet donates 300 vehicles damaged by Sandy to help train first responders

Super Storm Sandy took out a lot of automobiles in its path of destruction through the Northeast last October. The number surpassed 250,000 at last count, and a few of those were owned by Chevrolet - cars either sitting on dealership lots or waiting at port to be shipped off. Rendered unsellable by the water damage inflicted by Sandy, these vehicles were facing the crusher. But Chevy didn't send them there.
Instead, Chevy had a better idea: It will be donating 300 of these vehicles damaged by Sandy to help train first responders at Guardian Centers in Perry, GA. Chevy is the official automotive partner of Guardian Centers, which is an 830-acre facility that trains first responders in disaster preparedness. Junked cars are practically a consumable commodity there, where a full-size cityscape simulator gives trainees an entire urban center in which to train for all sorts of rescue operations and disaster scenarios.
Chevy says its particular vehicles will be used "in conjunction with role players for wide area searches, traffic congestion in emergency situations, counter terrorism, public order and mass casualty exercises." While grim scenarios all, we're certainly glad there are people out there preparing for the unexpected. While a zombie apocalypse isn't officially on the list of potential disasters to prepare for, when the virus hits, we'll be hot-footing it to Perry, GA to hang with these guys and gals.