1975 Chevy Corvette Sport Coupe L82 4 Speed on 2040-cars

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Nissan Leaf sales drop, new Chevy Volt climbs in November

This is probably just how things are going to be from now on. With the second-gen Chevy Volt available in some states and Nissan dragging its heels on getting a true new version of the Leaf onto dealer lots, it's no surprise that plug-in vehicle shoppers are turning to the Volt in a big way. Yes, we know that a pure EV and a PHEV are not the same and that the Volt and the Leaf are quite different cars, but after all of this time tracking the two plug-in sales champions, we feel obliged to continue our monthly look at who's selling how many of what. Here goes. We'll start with the mediocre news. That'd be the Leaf sales, which came in at just 1,054 units last month. That's the lowest monthly sales total for all of 2015 and, in fact, the lowest month of Leaf sales since February 2013. It's also a 60.8 percent drop from November 2014's sales of 2,687. This despite the fact that you can now get a new Leaf with a longer range of 107 miles (vs. 84) for a higher cost. The new Volt (along with the first-gen Volts that are still being sold out there), on the other hand, was up 49 percent, to 1,980 sales. That gave the Volt its best November ever, "on both a total and retail basis," GM says. The Volt beat the Leaf in October, too, and we suspect this is going to be the story until Nissan figures out how to get people excited about a five-year-old model or introduces the second edition. As always, we'll have a fuller wrap-up of US green car sales in our By The Numbers report soon. Green Chevrolet Nissan Electric Hybrid ev sales

More Corvette Stingray Factoids: Vanishing panel gaps and 26-mpg LT1

During January's Detroit Auto Show, we managed a longer than expected wandering tag-team interview with C7 Corvette chief engineering exec Tadge Juechter (pictured above), and LT1 engine boss Jordan Lee (pictured below). They are, quite honestly, two of the very nicest bigshot lads to ever walk the engineering corridors of an American manufacturer. Both are enthralled by what they're doing for a day job. So are we.
We've followed the pre-sale anticipation for the Chevrolet C7 Corvette Stingray like an Oreck vacuum yanking every speck of dirt from a well-trampled carpet. Everything is reportable and contains a grain of further knowledge about this dramatically important and cheered-for car, as it continues to be pressured into representing all that is superior about the American dream. The Corvette wears one heavy cloak.
So, most of what was talked about has been expertly reported already right here on Autoblog. But, looking through our notes again, both Jeuchter and Lee added facts to the buzzing mix.

C7 Corvette makes inaugural ad appearance in Chevy's first spot with new slogan

Chevrolet's "Runs Deep" tagline has finally been run into the ground, replaced with the Bowtie brand's "Find New Roads" slogan that's part of parent General Motors' plan to unify its everyday brand's marketing efforts worldwide. The new Chevrolet campaign was ushered in on prime time last night during the Grammy Awards on CBS, and the first spot, a 90-second full-line ad, also marks the first appearance of the 2014 Corvette Stingray in a commercial.
Being a full-line ad, the commercial is composed of vignettes centered on different vehicles in the brand's lineup. The all-new 2014 Impala also makes its first commercial appearance in dapper fashion, and time is spent on a skateboarding Sonic and a bouquet of brightly colored Spark hatchbacks driven by fashionable women. The ad starts and ends with Chevy's green halo car, the Volt, along with a young girl with her robotic dog (yes, really).
Chevrolet's "Runs Deep" campaign got off to a rocky start in the fall of 2010, but it did last for a couple of years with some tweaks. This new one, "Find New Roads" seems more intent on drawing new customers into the fold than the outgoing tagline, which seemed to play more toward the brand faithful. It admittedly reminds us more than a little the short-lived "Find Your Own Road" Saab motto (which, we note, was conceived while the Swedish brand was under GM's control), but no matter, we still think it's got more long-term potential than "Runs Deep."