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Next-generation Chevrolet Colorado breaks cover in new spy photos

The next-generation Chevrolet Colorado broke cover in this fresh set of spy photos this week, giving us a glimpse of what to expect when GM's compact trucks are replaced in what is expected to be either 2023 or 2024.  Thanks to its still-extensive camouflage, this prototype doesn't give away a ton about the new Colorado's styling, but in profile, it appears as though the swoopy, upswept rear cab line might become a thing of the past. We wouldn't be surprised to see the new Colorado adopt a more angular, squared-off look more akin to that of its big brother, the half-ton Silverado. The Silverado is also expected to donate what may be the new Colorado's only powertrain. Taking a cue from Ford, Chevy is expected to offer the next-gen Colorado with just a turbocharged four-cylinder engine — the new corporate 2.7T in this instance. The large, 310-horsepower four-pot can easily take over for the 3.6L V6 currently available in the GM twins and one-up the 270-hp Ranger to boot. This would mark the end of both a V6 and diesel option being offered in GM's midsize trucks, and tracks with the company's slow, silent effort to eliminate lower-margin models. We say "trucks" because, well, whatever happens with Chevy is likely to translate to GMC. The Canyon will be due for replacement at the same time, and will likely carry on as a re-skin of Chevy's offering. We're not yet certain exactly when Chevrolet will start selling the next-gen Colorado, but given the reasonably complete state of this prototype, we expect it won't be long now. Rumors suggest it could hit the market in 2023 as a 2024 model.  Related Video: The Best Midsize Pickup: Ranger vs Gladiator vs Tacoma vs Colorado

Why the Corvette is Chevrolet's billion-dollar baby

Edmunds has worked up a piece that tries to figure out just how much the global Chevrolet Corvette economy is worth, a spitballed guesstimate putting the number at more than $2.5 billion with the proviso that the number is probably low. It starts by taking Corvette's new car sales of 14,132 units last year, which would equate to $714,725,900 (including destination) assuming ever car sold was a base coupe with no options. In the final tally, a little extra padding gets that number up to $750,000,000.
But that's not all. Consider this: Many of the almost 1.4 million Corvettes produced over the model's history are still on the road. There are new parts being produced and aftermarket companies like Mid-America Motorworks deaing business, that single Illinois company doing more than $40 million a year in sales. There are the Corvette events large and small, restorers who do nothing but Corvettes, salvage yards that deal only in used Corvette parts and the Corvette magazines where owners find all this stuff.
And then there are the Corvette-themed tchotchkes, every single one of which provides a tiny contribution to the huge licensing royalties that General Motors collects every year. The article admits there's no way to come to an accurate number, but it just goes to show how valuable one specific model can be to a company.

C7 Corvette makes inaugural ad appearance in Chevy's first spot with new slogan

Chevrolet's "Runs Deep" tagline has finally been run into the ground, replaced with the Bowtie brand's "Find New Roads" slogan that's part of parent General Motors' plan to unify its everyday brand's marketing efforts worldwide. The new Chevrolet campaign was ushered in on prime time last night during the Grammy Awards on CBS, and the first spot, a 90-second full-line ad, also marks the first appearance of the 2014 Corvette Stingray in a commercial.
Being a full-line ad, the commercial is composed of vignettes centered on different vehicles in the brand's lineup. The all-new 2014 Impala also makes its first commercial appearance in dapper fashion, and time is spent on a skateboarding Sonic and a bouquet of brightly colored Spark hatchbacks driven by fashionable women. The ad starts and ends with Chevy's green halo car, the Volt, along with a young girl with her robotic dog (yes, really).
Chevrolet's "Runs Deep" campaign got off to a rocky start in the fall of 2010, but it did last for a couple of years with some tweaks. This new one, "Find New Roads" seems more intent on drawing new customers into the fold than the outgoing tagline, which seemed to play more toward the brand faithful. It admittedly reminds us more than a little the short-lived "Find Your Own Road" Saab motto (which, we note, was conceived while the Swedish brand was under GM's control), but no matter, we still think it's got more long-term potential than "Runs Deep."