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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

GM removes start/stop from full-size trucks and SUVs with V8 engines

GM is removing start/stop technology from a number of its popular full-size SUVs due to the ongoing chip shortage. This follows the removal of cylinder deactivation technology from some of its trucks, which was also due to the chip shortage. GM Authority first reported the news, but we’ve just confirmed everything with a GM spokesperson.  The following 2021 model year vehicles will be affected: Chevy Tahoe, Chevy Suburban, GMC Yukon, Cadillac Escalade, Chevrolet Silverado 1500 and GMC Sierra 1500. Only versions of those vehicles built with the 5.3-liter V8 or 6.2-liter V8 and mated to the 10-speed automatic will have the tech removed from them. Only vehicles manufactured on or after June 7 will be affected. “By taking this measure, it will enable us to continue production of our high-demand full-size SUV and pickups as the industry continues to rebound and strengthen,” GM said in a statement. Those who ultimately buy one of these vehicles without start/stop technology will receive a $50 discount off MSRP for their troubles. Losing this fuel-saving tech could be a big negative for some, but we know many folks turn it off anyway. Not having to press the button to deactivate start/stop every time could actually be a positive if youÂ’re part of the camp who does that already. 2021 Cadillac Escalade Sport Platinum View 27 Photos On the downside, GM says “most of the affected vehicles will experience a minor reduction in fuel economy.” We donÂ’t have revised window stickers in hand to know how each model will be affected, but any 1 mpg reduction will be rather impactful for vehicles rated as low as these trucks already are. Any reduction will be seen in the city mpg rating, so take the kind of driving youÂ’re going to be doing into account before purchasing. When it comes to greenhouse gas compliance rules, GM says it doesnÂ’t foresee this impacting the companyÂ’s average fleet score. It also intends to begin adding start/stop back to these models as soon as possible, but there will be no retrofit effort made to fit the tech to vehicles already built without it. “Our supply chain organization continues to make strides working with our supply base to mitigate the near-term impacts of the semiconductor situation,” GMÂ’s statement reads. “GM continues to leverage every available semiconductor to build and ship our most popular and in-demand products, including our highly profitable full-size trucks and SUVs for our customers.

2020 Chevy Silverado HD vs. 2019 Ram, Ford heavy duty trucks: How they compare on paper

Last year was all about the latest in light-duty full-size pickup trucks, so this year, Ram, Ford and Chevy are launching the heavy-duty variants. The first out of the gate is the redesigned 2019 Ram 2500 and 3500 HD, and Ram dropped all the pertinent specs with the reveal. Chevy followed with the new Silverado HD in Chicago, and Ford revealed updates to the Super Duty at the same show. Ford hasn't released details on output, payload capacity, towing capacity or pricing for the updated Super Duty. As such, we'll be comparing the current Super Duty with the all-new Silverado HD and Ram HD. Both Chevy and Ram have revealed full specs for each of their respective trucks, leaving out only pricing, which we've estimated based on the outgoing models. You can see the raw details in the chart below, followed by extra information and analysis. Some things to keep in mind: These specifications cover all versions of the Ram HD, Silverado HD and Super Duty, such as 2500 and 3500 models, and all the way up to F-450. Specifications can vary widely based on engine, drivetrain, cab and bed configurations, so be sure to take a close look at the specific model you're interested in when you get particularly serious about buying. And of course, be sure to check out our car comparison tool if you'd like to look at other trucks on the market. Engines and drivetrains All three of these trucks offer gasoline and diesel engines, but only the Ram has two versions of the diesel. Starting with gas engines, Ram's 6.4-liter V8 has the power advantage with 25 more horsepower than the next-most-potent Super Duty, but the new Silverado HD's 6.6-liter V8 takes the torque crown at 464 pound-feet, nearly 35 more than the other two gas engines. The Ram is also the only one to pair an eight-speed automatic with the gas engine, whereas the Ford and Chevy make do with a six-speed. With diesel engines, horsepower is a weak point for the Ram. The Ram's entry-level turbo 6.7-liter inline-six is the weakest, as the only one with under 900 pound-feet of torque and under 400 horsepower. Even the high-output version only makes 400 horsepower, while the Chevy makes 445 and the Ford 450. But the tables turn with torque, as the Ram makes a best-in-class 1,000 pound-feet followed by the Ford's 935 and the Chevy's 910. Both the Ram and the current Super Duty diesels each get a six-speed automatic, but the new Silverado HD's diesel gets a 10-speed unit.