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Why the Corvette is Chevrolet's billion-dollar baby

Edmunds has worked up a piece that tries to figure out just how much the global Chevrolet Corvette economy is worth, a spitballed guesstimate putting the number at more than $2.5 billion with the proviso that the number is probably low. It starts by taking Corvette's new car sales of 14,132 units last year, which would equate to $714,725,900 (including destination) assuming ever car sold was a base coupe with no options. In the final tally, a little extra padding gets that number up to $750,000,000.
But that's not all. Consider this: Many of the almost 1.4 million Corvettes produced over the model's history are still on the road. There are new parts being produced and aftermarket companies like Mid-America Motorworks deaing business, that single Illinois company doing more than $40 million a year in sales. There are the Corvette events large and small, restorers who do nothing but Corvettes, salvage yards that deal only in used Corvette parts and the Corvette magazines where owners find all this stuff.
And then there are the Corvette-themed tchotchkes, every single one of which provides a tiny contribution to the huge licensing royalties that General Motors collects every year. The article admits there's no way to come to an accurate number, but it just goes to show how valuable one specific model can be to a company.

Chevy Silverado Midnight Edition coming to Chicago

Between the GMC Canyon Nightfall Edition and Chevy Silverado Custom Sport, the truck divisions of General Motors had no lack of blacked-out custom pickups to showcase at the Detroit Auto Show this year. But now the General has announced one more. Called the Midnight Edition, for this special Silverado blacks out all the trim, including the grille, bumpers, headlamp bezels, tow hooks, fog lamps, side and beltline moldings, 19-inch wheels, bedliner and bowtie emblems. It's based on the Silverado 1500 with the Z71 package, so it also boasts an off-road suspension, locking rear differential, hill-descent control and trailering pack. While it was at it, Chevy has also thrown in rear park assist and power heated door mirrors. Buyers will be able to choose between double- or crew-cab models, but no more than 5,000 examples will be produced this year, each priced at a premium pegged between $1,595 and $1,995 (depending on the model). The Silverado Midnight edition debuts today at the National Automobile Dealers Association convention in San Francisco and will be showcased at the Chicago Auto Show next month, around the time that deliveries will commence. 2015 Silverado Midnight Edition is The New Black Monochrome appearance package to debut at NADA and Chicago Auto Show 2015-01-22 DETROIT – Truck fans know that nothing adds presence to a pickup like basic black. And Chevrolet is taking black to the next level with the Silverado Midnight special edition, on display starting today at the National Automobile Dealers Association Convention & Expo in San Francisco, and making its public debut February 14 at the Chicago Auto Show. Beginning with a black Silverado Z71, the Midnight special edition adds: - An all-black front end with body-colored grille, bumper, headlamp bezels, tow hooks and fog lamps; - Black side moldings and beltline moldings; - 18-inch black painted alloy wheels with Goodyear Wrangler Duratrac all-terrain tires; - Special Z71 badges on the doors; - A spray-in bedliner (black, of course); - And the finishing touches – black Chevrolet bowties front and rear. Like all 2015 Silverado 1500 Z71s, Midnight special editions include off-road suspension, a locking rear differential, Hill Descent Control and a trailering package. Midnight special editions also include rear park assist and heated, power-adjusted outside rear-view mirrors.

GM sweetens military discount for Buick, Chevy and GMC

American servicemen and women interested in a new vehicle from Chevrolet, Buick or GMC now have a bit more incentive to head down to their local dealer, as General Motors has announced plans to improve its military discount program.
The new GM Military Discount Program offers eligible consumers a new Chevy, Buick or GMC at invoice pricing, which in some cases can take very large chunks out of a car's retail price. When factored in with other incentives, most of which are available with the Military Discount, the bargains are thick on the ground for members of the US armed forces.
GM's Retail Sales and Marketing Support general manager, Chuck Thomson, said, "GM has long supported the military and military families, and we hope this simplified and enhanced discount will show our appreciation for their service and help make it easier for them to own one of our great new vehicles." The program is open to all active duty and reserve members in the Army, Navy, Marines, Air Force, National Guard and Coast Guard, as well as veterans that have been out of the service for less than a year. Military retirees and their spouses are also eligible for the discount.