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Chevy 'committed to marketing Bolt the right way'

The 2015 edition of the annual AltCar Expo in Santa Monica, CA in September was a relatively quiet affair. Attendance felt light compared to previous years. But that didn't mean there wasn't something happening that might have just as big an impact on the plug-in scene as anything that's ever happened in previous years at the Santa Monica Convention Center. I say this because of what GM's Shad Balch told me about Chevy's plans to market the upcoming Bolt electric car. This is GM's next-gen electric vehicle, which will have a roughly 200-mile range and may cost about $30,000 after tax incentives (maybe). To say he's excited to start selling this car is an understatement. Set aside the obvious challenge Chevy will have with cars named both the Volt and the Bolt, especially when some languages exchange the pronunciation of the letters B and V. Set aside the fact that, for now, Balch is dealing with his own company actively advertising against the product he's trying to get people excited about. Balch, GM's manager of new product and public policy communications, is tremendously positive about the Bolt's chances in the marketplace when it arrives in 2017 or 2018. "Driving an EV is, in every proof point, better than a gas-powered car, except for charging." - Shad Balch AltCar and the concurrent National Drive Electric Week represented the Bolt's West Coast debut, and Balch told me that the car's arrival in California shows how "Detroit recognized that they need to send it out to their number one market." The car's appearance outside of the Motor City was "The most encouraging part for us out here, being in the market ... to be able to explain that we are committed to marketing this car the right way. ... We're trying to make that known as much as possible, because that is the number one criticism that we hear. That's why events like these are so important, because we can't wrap up into a 30-second spot what these cars are capable of. I can't even explain it to you in 10 minutes what it's like. But the thing is, driving an EV is, in every proof point, better than a gas-powered car, except for charging." Now, there's a fairly decent chance that GM will hit the 250,000-vehicle limit for the $7,500 federal tax incentive right about when the Bolt comes to market, so I had to ask how the Bolt gets marketed if the price tag jumps up a few thousand dollars. Balch was straightforward. "Well, we would sell fewer cars," he said. "It's pure and simple. ...

New Chevy Malibu helps parents monitor teen driver's performance

For teens, a driver's license can represent freedom. For parents, it can represent fear. Now there's a way parents can alleviate some of their worries and monitor their teen drivers. The 2016 Chevy Malibu, which debuted Wednesday at the New York Auto Show, contains a new feature that tracks driving performance and helps inexperienced drivers rein in some of their more dangerous habits. Accessed through a password in the car's infotainment system, parents can learn how far their child has driven, how fast they've gone and how many times they've braked hard, among other features. "It's an in-vehicle report card that gives parents information," says Mary Ann Beebe, one of the lead engineers who designed the system. "It's meant to be used as a teaching tool. Parents can sit down and talk with their teen about, 'Here are some areas where you're doing well, and here's some where you can use improvement.'" Car accidents are the leading cause of death for teens ages 16 to 19, and only last week, AAA released a study that found their driving behavior can leave them particularly susceptible to crashes. General Motors had sought ways to help educate and train younger drivers. In an era where data can be harvested from cars, monitoring performance is one way to provide information. Parents access the Teen Driver system in the car through a PIN-number entered into the Malibu's infotainment system. The report card can only be seen in the car – so far, it's not available via a smartphone app, like some other types of on-board diagnostic information. The system is activated by the use of a specially programmed key fob that lets the system know who is driving the car. Once the vehicle recognizes the key fob, it takes preventive measures to ensure safer conduct behind the wheel: Until the driver and front passenger buckle their seat belts, the radio is muted. Safety systems such as forward-collision assist and electronic stability control are automatically turned on. Parents can preset preferred speed limits, and drivers will hear a warning if that sound is exceeded. "We have these great technologies, and we want to make sure we turn them on for the teen," Beebe said. There are no geo-location aspects of the program, and data is stored on the car, not uploaded to the Cloud or even seen by General Motors, she said.

Nissan Leaf, Chevy Volt sales both down in June

The best news you can slice out of today's sales reports for June 2015 is that things have to get better at some point. Most likely, sales of the Nissan Leaf and the Chevy Volt will see a big increase once the second-generation models of both vehicles arrive (the Volt later this year and the Leaf, well, at some point after that). For now, though, the best-selling EVs in the US are both suffering compared to where the numbers were at last year. The numbers are also suffering compared to last month, which was the best of the year so far for both vehicles. Looking just at June, though, Leaf sales totaled 2,074 units, down 11.6 percent from a year ago (the EV sold 2,347 units in June 2014). The world's best-selling EV is now down 22.9 percent for the year so far (12,736 in 2014 vs. 9,816 in 2015). Things are a bit worse over at Chevy, where news about the pretty-much-better-in-all-ways second-gen Volt is coming out with great frequency. Nonetheless, people are still buying the outgoing Volt, snapping up 1,225 units in June. That's down 31.1 percent from the 1,777 sold in June 2014. So far in 2015, the Chevy has sold 5,622 Volts, a drop of 34.7 percent from the 8,615 Volts sold in the first six months of 2014. As always, we're working on our full tally of green car sales for June and will bring that to you shortly. For now, discuss the sales of these two plug-in pioneers in our Comments, below. News Source: GM, Nissan Green Chevrolet Nissan Hybrid ev sales