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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

GM claims it's first to sell million 30+ mpg vehicles

As we continue to put together all the data for the year-end edition of By The Numbers, General Motors has announced that it sold more than a million vehicles in the US last year that achieved at least 30 miles per gallon on the highway. More impressively, GM managed this feat using multiple strategies including small vehicle size, turbocharged engines and hybrid or plug-in technologies across four brands (Buick, Cadillac, Chevrolet and GMC) accounting for 13 separate models. This number will grow even more in 2013 thanks to cars like the all-electric Spark, the diesel Cruze, the range-extended Cadillac ELR and the Buick Encore compact CUV.
GM's small car sales were up 39 percent last year helping to attain this million-sales mark for 30-mpg models, and almost 40 percent of all GM sales consisted of cars with fuel-efficient I4 engines. In regards to more advanced means of improving fuel economy, GM says that it plans on having 500,000 vehicles with "some form of electrification" on the road by 2017.
Scroll down for the full list of GM's million 30+ mpg cars as well as an informative press release.

2020 Cadillac CT4 revealed in non-V form

We got our first look at the 2020 Cadillac CT4 when its V variant made its debut a few months ago. Now the company is officially showing off the regular CT4 luxury sport sedans. They actually don't look all that different from the V, though - especially the CT4 Sport trim. The Luxury and Premium Luxury trims are distinguished by less aggressive ground effects and a grille studded with chrome pieces shaped like the Cadillac logo. The interior is similar, too, complete with an 8-inch touchscreen. Super Cruise will be made available on the CT4 later in 2020, including on the V model. Really, the big news is the powertrain as V6 engines have been dropped entirely from Cadillac's compact sedan. The base CT4 engine available in Sport or Luxury trim cars is a turbocharged 2.0-liter four-cylinder making 237 horsepower and 258 pound-feet of torque. Coupled to either rear- or all-wheel drive, it features cylinder deactivation and an eight-speed automatic transmission. Unlike in the old ATS, a manual transmission is not available. One notable mechanical difference between trims is the Sport trim gets standard Brembo brakes. Moving up from the 2.0-liter engine is the turbocharged 2.7-liter four-cylinder introduced on the CT4-V. Available on the Premium Luxury trims, its output is downgraded to 309 hp and 348 lb-ft of torque from the CT4-V's output of 325 hp and 380 lb-ft. It too has cylinder deactivation and can be had with either rear- or all-wheel drive. The only transmission offered is a 10-speed automatic. The V model also gets Brembo brake upgrades, and with rear-wheel drive includes Cadillac's magnetically controlled adaptive suspension. Cadillac will start taking orders for the CT4 later this year, but pricing has not been announced yet.