1983 Cadillac Eldorado Base Coupe 2-door 4.1l on 2040-cars

Auto blog

New Cadillac ELR ad more educational, less controversial than 'Poolside'

Cadillac's first TV commercial for its ELR plug-in hybrid, Poolside, was a smash hit, in that a lot of people saw and talked about it. The 60-second spot didn't say the car was a plug-in, took potshots at the work ethic of all non-Americans and has raked in over a million views on YouTube (you can add one more here). Caddy's new ELR video will get a lot less media attention, but that's exactly the point. Cadillac claims it was happy with the way actor Neil McDonough strutted his way into the controversial ELR discussion. This time around, though, the coupe gets promoted in a more traditional way: with information about the car and what it can do - you know, drive on electricity, capture braking energy into the battery, go further on gas power when needed, those kinds of things – courtesy of GM's executive chief engineer for electrified vehicles, Pam Fletcher. The tone of the video has not been changed because of the Poolside controversy. David Caldwell, manager of Cadillac communications, tells AutoblogGreen that the new video is not destined for TV and is completely different because it's meant for a different audience. "It doesn't have any direct relation to Poolside," he says. "TV advertising is not necessarily the heart of marketing something like the ELR. Notwithstanding the fact that we had a very thought-provoking ad [laughs]." "We definitely have a need to communicate what the ELR is" - Cadillac's David Caldwell The way you reach out to people via the web is different than the mass-media techniques used in spots like Poolside during big TV events (it aired during the Winter Olympics). The two video spots are different because you need to offer different information in different ways, for example having an ELR website as well as an iPad filled with ELR information at the dealership. For Cadillac, TV is "not going to be the predominant methodology," used to sell the ELR, Caldwell said, "the web is closer to what you need to do to reach people. We definitely have a need to communicate what the ELR is. It's not television advertising at all." Caldwell said a handful of other short videos similar to the new one will go live in the near future, showcasing design and powertrain aspects of the car. Keep an eye out for them – just don't look for them on TV. You can watch the new video below.

Cadillac prices 410-hp XTS Vsport from $63,020*

Cadillac has officially released pricing for the 2014 XTS Vsport. Buyers can expect to pay $63,020 for the fleet four-door, including destination and handling fees. That kind of coin will snag you a twin-turbocharged 3.6-liter V6 good for 410 horsepower and 369 pound-feet of torque. As you likely already know, engineers have done a lot more than simply bolt a pair of turbos onto the company's tried and true naturally aspirated 3.6-liter V6. The engine uses an all-new block, strengthened connecting rods and domed aluminum pistons and is fed through a revised direct-injection fuel system. Combined, the tweaks allow the V6 to suck down 12 psi of boost.
The price tag puts the 2014 Cadillac XTS Vsport well under potential (if ambitious) competitors like the Audi S6 at $71,900, plus destination fees. A base BMW 550i will set you back $62,700, excluding destination charges, but throwing options at the German sedan will quickly see that number climb higher. You can check out the full press release below for more information.

Cadillac ATS coupe and sedan get Midnight Editions

Horror stories and fairy tales make a mint by having the scariest things happen at midnight, but automakers make a mint by marketing midnight. Chevrolet busted out a Silverado Midnight Edition early this year, followed shortly thereafter by an Impala Midnight Edition. In between those two we got the Cadillac CTS Midnight Edition, and now comes an ATS following in the zero-dark-thirty tradition, according to GM Inside News. The ATS Midnight Edition will add $1,695 to the sedan price and $600 to the coupe. For that cash outlay you get black chrome on the grille, around the windows, and on the rear fascia, 18-inch "After Midnight" wheels, "sueded microfiber" trim on the steering wheel and shifter, plus the Cold Weather Package with a heated steering wheel and heated front seats. Just those few exterior changes make a big difference up front, increasing the appeal and aggression of the sports sedan without being ostentatious. You can't go dark with just any old ATS, though. The package is limited to rear- and all-wheel-drive versions of the Performance trim. And the color palette is reduced to four hues: Crystal White Tricoat, Red Obsession Tintcoat, Phantom Gray Metallic, and Black Raven. The three possible interior combos are Light Platinum with Jet Black accents, Morello Red with Jet Black accents, and Jet Black with Jet Black accents. Related Video: Featured Gallery 2015 Cadillac ATS Midnight Edition News Source: GM Inside News Design/Style Cadillac Coupe Luxury Special and Limited Editions Performance Sedan