2014 Buick Regal Turbo on 2040-cars

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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Buick Envision crossover to premiere in China

Buick currently offers two crossovers: the compact Encore and the extra-large Enclave, leaving plenty of room to slot a mid-size crossover in between. And that's just what Buick is planning on doing. In China, anyway.
Previewed in the teaser above, Buick's upcoming new crossover is cloaked and nestled in between its aforementioned stablemates-to-be. Set to be unveiled in China sometime later this year, the model has been confirmed to wear the name Envision - at least in that market. That's the name which the concept version wore three years ago, but we're still waiting on word over whether that name will carry over to the US version or whether we should expect something different like Anthem. But we have to admit that Envision fits better in the brand's crossover naming scheme.
Shanghai GM isn't saying much about the Envision in the press release below, aside from it having "dynamic and assertive styling" backed by all-wheel drive and stop/start ignition. The last time Buick offered a mid-size crossover in North America was with the Pontiac Aztek-based Rendezvous that was discontinued seven years ago.

2014 Buick Regal GS AWD

"This is just silly," I said as I laughed my way sideways around the icy track at Circuit ICAR, a racecourse, drag strip and kart track at the Montreal-Mirabel International Airport in Quebec. It wasn't the activity that had me cracking up, though. After all, winter driving experiences aren't uncommon in this business.
No, in this particular case, it was the car that had me chuckling. I wasn't in a mad hot hatch or a rally-derived rocket - I was in a Buick. The 2014 Regal GS, to be more precise. Somehow, despite its recent product renaissance (not to mention its distant - yet storied - history of performance models), I was having a hard time believing that this attractive, turbocharged, all-wheel-drive sedan sliding around the Great White North could possibly be wearing a Tri-Shield badge on its nose.
But it was, and slide about it did. While having access to a vehicle in this setting is fairly rare, what's rarer is the fact that I've had so much exposure to it. In Mr. Ewing's recent Volkswagen Golf R drive story, for instance, his ice capades were his first experience with the new model. In my case, though, I was lucky enough to first test the refreshed Regal GS for a week back in December before flying to Quebec to drive it on the snowy, icy, winding roads of Canada's most fiercely independent province and on the track at Mirabel.