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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Buick working on Encore refresh

It's been three years now since the model we know as the Buick Encore (sold overseas as the Vauxhall/Opel Mokka) first hit the scene. That makes it about due for a bit of a facelift, and judging from these latest spy shots, that's precisely what General Motors seems to be up to. The nose of this prototype (intriguingly wearing Buick badges but German plates) is all covered up, so it's hard to tell what Buick and its European counterparts have in store for the front-end restyling, but the fact that they've covered it so extensively tells us that somethings afoot. The tail should also get new lights and bumper as well. You can fully expect GM to take the opportunity to refresh the cabin while it's at it with tweaked ergonomics and new equipment. Meanwhile our sources tell us the 1.0-liter inline-three from the new Corsa could find its way under the Opel/Vauxhall's hood to join the current lineup of four-pots, but it's too early to say whether that engine might find its way across the pond to the Buick version as well.

Buick could import Envision crossover from China

Reports about the Buick Envision's likely arrival in the US go back even before the midsize crossover's debut in China last year, but the brand still doesn't have a official decision about whether to bring it here. According to The Detroit News, the company is somewhat concerned about a poor consumer reaction to launching a Chinese-made model in this country. Even if Buick officials are slightly apprehensive about the public perception, the concerns might not hold back the Envision in US. An anonymous source also tells The Detroit News that the brand intends to launch the CUV early next year and wants to sell around 40,000 of them annually. However, the UAW is reportedly not happy about the possibility of a Chinese-produced model coming here. The Envision launched at the Chengdu Motor Show as a step between the compact Encore and three-row Enclave. Power comes from a 2.0-liter turbocharged four-cylinder with stop/start and 256 horsepower and 260 pound-feet of torque. Buick offers the CUV with a six-speed automatic and all-wheel drive. The interior features active noise cancellation and an eight-inch infotainment system. The Envision also seems like a natural fit for Buick in the US due to the obvious hole in its CUV lineup, and the abundant rumors suggest that the brand sees the possibilities for it. The company now needs to decide whether to take a chance here and offer a vehicle from China.