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Unique Bugatti Chiron Pur Sport shows off customizing program

It's strange, but there's really no shortage of incredible supercars to pick from nowadays. Ferrari, Lamborghini, McLaren, Pagani, Koenigsegg, Bugatti, Aston Martin and Porsche, among others, are continuously rolling out ever faster, rarer and more unusual supercars. And as a result, buyers want more than just a choice of paint and interior colors to pick from. They want unique color schemes to stand out from the other supercar owners. Automakers such as McLaren have learned this with programs like MSO, and now Bugatti is launching a service called Sur Mesure, which translates to "tailored." And its first customer car is the Bugatti Chiron Pur Sport GP Sur Mesure you see above. According to Bugatti, the car is a tribute to racing driver Louis Chiron, who won the 1931 French Grand Prix driving a Bugatti Type 51. The custom Chiron Pur Sport features the same style "32" on the outside and embroidered on the seat backs as Chiron's Type 51. That number is hand-painted on the doors, as are the "EB" logo patterns on the front and rear fenders. Based on photos of the paint process, it seems some intricate masking was used, requiring careful removal after painting. The exterior paint color is a new hue that was created to match that of 1930s Bugatti race cars. Inside, the Chiron Pur Sport is mostly black and red Alcantara. The most unique aspects are the door panels that feature the same type of "EB" pattern as on the fenders, but this time with embroidery. The car also gets black anodized aluminum trim panels with silver logos. No pricing was given for this one-off Bugatti, nor were any estimates for services given. This is likely because every project will be different depending on the customers' ideas, so the amount of time and cost will vary. Seeing as customers will be guided through the process and receive truly custom cars at the end, ones based on cars that already have seven-figure price tags, the costs must be mighty high. Related Video:

Bugatti won't make a hybrid, but an EV remains on the table

Bugatti is in an exploratory phase as it seeks ways to expand its lineup during the 2020s. Adding a second model to its range is almost a given, and electrification is possible, but the company's chief executive revealed he doesn't believe hybrid technology is the right solution. Speaking to Motor Authority, Bugatti boss Stephan Winkelmann said the internal combustion engine is "the right way to go" and "the real state-of-the-art powertrain." He backed up his argument by pointing out a gasoline-powered engine like the Chiron's W16 delivers limitless power and incredible acceleration without adding an excessive amount of weight or creating a packaging nightmare. Launching a second nameplate positioned below the Chiron remains one of the CEO's priorities. While it sounds like the model won't receive hybrid technology, Winkelmann is open to the idea of releasing an electric car that will deliver zero-emissions performance. He outlined a battery-powered, 2+2 model with a relatively high seating position, and more ground clearance than a standard luxury sedan. Increasing the distance between the tarmac and the rocker panels doesn't necessarily mean releasing an SUV, however. Bugatti previously told Autoblog it is not planning on making an SUV. And, it's important to note a final decision on the model hasn't been made yet. Winkelmann also closed the door to a modern-day interpretation of the gorgeous Galibier concept (pictured) unveiled in 2009 and often rumored to be a candidate for production. The close-to-production design study took the form of a four-door sedan with an evolution of the Veyron's 8.0-liter W16 engine mounted in front of the passenger compartment rather than behind it. The executive explained an updated version of the concept would compete in a segment that's "going down." He added Bugatti would need to make long- and short-wheelbase variants to cover the global market. Bugatti has offered stately sedans in the past, so the heritage is certainly there, but one of the issues with making a long-wheelbase four-door is that it would undoubtedly attract chauffeur-driven motorists, notably in China. Winkelmann stated he believes Bugatti makes cars that should be driven, not ridden in. That's a strong hint that the second model — regardless of what it looks like, when it makes its debut or what it's powered by — will be engineered as a driver's car.

2019 Quail Motorsports Gathering Mega Photo Gallery | Automotive Excellence

For the past 17 years, enthusiasts have flocked to The Quail Motorsports Gathering to see some of the hottest vehicles that automakers the world over have to offer. As you'll see below, 2019 is no different. We've collected image galleries of some of the best and most interesting vehicles that were on display at the event this year, and we've organized them in no particular order below. You'll see older vehicles rubbing fenders with brand-new models, from classic McLaren F1s to the very latest from Bugatti. Enjoy! McLaren F1s at the Quail 01-mclaren-f1-quail View 25 Photos 2020 Rezvani Beast at the Quail 01-2020-rezvani-tank-quail View 11 Photos 2020 Lexus LC Inspiration at the Quail 01-2020-lexus-lc-inspiration-quail View 9 Photos 2020 Acura NSX at the Quail 01-2020-acura-nsx-quail View 8 Photos De Tomaso P72 at the Quail 01-de-tomaso-p72-quail View 13 Photos Ferrari P80/C at the Quail 01-ferrari-p80-c-quail View 12 Photos SSC Tuatara at the Quail 01-ssc-tuatara-quail View 13 Photos Scuderia Cameron Glickenhaus Baja Boot at the Quail 01-scg-baja-boot-quail View 12 Photos 2020 Drako GTE at the Quail 01-2020-drako-gte-quail View 9 Photos Acura Type S Concept at the Quail 01-acura-type-s-concept-quail View 12 Photos Pagani Huayra BC Roadster at the Quail 01-pagani-huayra-bc-roadster-quail View 15 Photos Lotus Evija at the Quail 01-lotus-evija-quail View 14 Photos Lamborghini Huracan Evo GT Celebration at the Quail 01-lamborghini-huracan-evo-gt-celebration-quail View 11 Photos Lamborghini Aventador SVJ 63 Roadster at the Quail 01-lamborghini-aventador-svj-63-roadster-quail View 16 Photos Aston Martin Valhalla at the Quail 01-aston-martin-valhalla-quail View 16 Photos Bugatti Centodieci Unveiling 01-bugatti-centodieci-quail View 17 Photos Featured Gallery Quail, A Motorsports Gathering 2019 View 38 Photos Misc. Auto Shows Acura Aston Martin Bugatti Ferrari Lamborghini Lexus Lotus Convertible Coupe Special and Limited Editions Performance Classics Sedan The Quail