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Bugatti begins winding down Chiron production

Bugatti's stunningly powerful Chiron has almost reached the end of the line. While the standard model is sold out, there are still some Pur Sport and Super Sport build slots available for buyers who want to add the hypercar to their collection before it sprints off into the sunset. Developed to replace the Veyron, the Chiron was unveiled at the 2016 edition of the Geneva auto show with a 1,500-horsepower, quad-turbocharged W16 engine mounted behind the passenger compartment. Deliveries started in March 2017, and the 100th unit was delivered to a customer in the Middle East in May of the following year. Bugatti reached the 250-car milestone in February 2020, and it built the 300th Chiron in March 2021. It said that the final examples of the Chiron and the Chiron Sport are either being built or scheduled to be built. What's left, then, are less than 40 build slots split between the Pur Sport and the Super Sport (pictured) variants, though Bugatti told Autoblog some of those are slotted for production but haven't been configured yet. The curtains will close when the final units are built.  There's no word yet on how long it will take to fill the remaining build slots; Bugatti stressed that demand for the Chiron has increased significantly in 2021. Sales doubled and even tripled in some regions during the third quarter of the year. As for what's next, your guess is as good as ours. Bugatti is now controlled by Rimac so rumors sketching the outline of an electric model are rampant, though nothing is official. We've also heard vague details about a second model line, one that could slot below the Chiron, but those reports also remain speculative. What's certain is that something will take the torch from the Chiron. "We will not just recycle what we have — not restyle the Chiron or hybridize the Chiron. We're developing a completely new product from the ground up. Everything, because we think that's the best way to go. That product will have an internal combustion engine," said Mate Rimac. In the meantime, Bugatti's factory will stay reasonably busy: the French brand will soon launch production of the EB110-inspired Centodieci, which is limited to 10 examples, and it's planning to build 40 units of the Bolide, a track-only two-seater that weighs less than a Subaru BRZ. Related Video:

Demand for Bugatti's Chiron Pur Sport is exceeding expectations

Bugatti's handling-focused Chiron Pur Sport should have been one of the stars of the 2020 Geneva auto show, but the event was canceled at the last minute due to the ongoing coronavirus pandemic. Although customers weren't able to see the firm's newest model in person, demand has nonetheless been exceptionally high. Geneva is a major event for brands like Bugatti because it's one of the last shows where customers go to spend money, not just to sit in cars and play around with the infotainment system. Members of the company's sales and marketing team consequently had to find other ways to present the model; some potential buyers were shown the Pur Sport online, while a handful have seen it in person as it tours Europe. All have given it a warm welcome. "Feedback from customers that have seen the car, online or in person, has been positive. It's exceeding expectations," a spokesperson for the company told Autoblog. Bugatti will continue showing the car to loyal customers in Europe, and it will soon set sail across the Atlantic to make its debut on American soil. Sixty units of the Pur Sport will be built by hand in Bugatti's Atelier in Molsheim, France. It's the latest member of the Chiron family, which also includes the standard model introduced at the 2016 edition of the Geneva show and the record-breaking Super Sport 300+ unveiled in 2019. Frank Heyl, the company's deputy design director, told Autoblog that customer requests play a big role in shaping the different directions his team takes the Chiron in.  "We have customers who really demanded a more reactive, more emotional car. This was, of course, one idea. We said, 'OK, let's do it,' and we started developing this car," he said. Heyl stopped short of telling us what's next, but his team won't run out of ideas — and customers won't run out of requests — anytime soon. In the meantime, Bugatti's team of intrepid road testers is fine-tuning the Chiron Pur Sport by putting it through its paces on various tracks, including the Nurburgring. Production is scheduled to start in the second half of 2020. Related Video:    

Dealer says he sold LeBron James a Bugatti. LeBron replies: 'LIARS!'

It’s news in the automobile chat rooms when LeBron James buys a new Bugatti. ItÂ’s news as well when LeBron James doesnÂ’t buy a new Bugatti. Seems that a California high-end dealership “congratulated” the NBA legend for all to see on Instagram about his "purchase," bragging that James was their “biggest VIP customer.Â’Â’ Turns out none of that was true — it's the car-dealer equivalent of stolen valor. “Stop the [cap]!! LIARS!!” James shot back on his own post, aiming his blast at the Effortless Motors dealership in Riverside. “I don't know y'all and I don't even have that car. CLOUT CHASERS.Â’Â’ James also shared a video posted by the dealer showing a car being loaded onto a truck. No details on that vehicle or on the supercar James purportedly bought. TMZ Sports said it spoke with Effortless Motors owner Daniel Ubario, who admitted that the uproar was part of a marketing ploy, and that he didn't expect the angry reaction from James Â… or from his legion of fans who took to social media to bash Ubario. Ubario also said that heÂ’d not worked with LeBron in any capacity in the past. Celebrities Marketing/Advertising Weird Car News Bugatti Supercars