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Bugatti previews enigmatic new car ahead of Monterey debut

Bugatti will travel to The Quail, a Motorsports Gathering, with a surprise up its sleeve. The French company released a short video that previews a mysterious new model on its social media channels, but the 12-second teaser film asks more questions than it answers. Let's start with what we see: The video zooms in on four horizontal LED strips that look like they're either a headlight or part of one. If we're indeed looking at a headlight, the new model seemingly steers clear of borrowing styling cues from the Chiron, which wears horizontal units. Deciphering the various hashtags isn't much help. Bugatti titled the video "Unlock an Icon" and hinted that it's "#OpeningUpNewHorizons." UNLOCK AN ICON 19 AUGUST 2022 | 10:20 PST (17:20 GMT) THE QUAIL, A MOTORSPORTS GATHERING#BUGATTI #MontereyCarWeek #TheQuail@TheQuailEvents pic.twitter.com/NP0v0AF2CS — Bugatti (@Bugatti) August 15, 2022 As for the rest, well ... your guess is as good as ours. Whatever we're looking at, it will be the first new Bugatti model since Croatia-based Rimac took over the brand in June 2021. Company founder Mate Rimac stressed that Bugatti won't immediately drop piston-powered cars, and he also argued against lazily taking the electric Nevera and putting a Bugatti logo on it. Bugatti announced in January 2022 that the Chiron is sold out, though the W16-powered coupe remains in production, so the car depicted in the preview video likely isn't another variant of it (like, say, the Super Sport). All of our questions will be answered when the next addition to the Bugatti family makes its debut at 10:20 a.m. PDT this Friday, August 19, in Monterey, California. That's 1:20 p.m. in New York City and 7:20 p.m. in Bugatti's hometown of Molsheim, France. Bugatti Luxury Performance

The 500th and final Bugatti Chiron is a tribute to the model's beginnings

It's the end of the road for the Bugatti Chiron. Limited to 500 units globally, the W16-powered coupe entered production in 2016, set a top-speed record, and spawned several models. The final Chiron was built in May 2024, but the French brand will soon unveil what comes next. Bugatti named the final Chiron "L'Ultime," which translates to "the last one" in French. It's a Super Sport model whose livery is inspired by the first Chiron shown to the public when the model was announced at the 2016 Geneva Motor Show. It's finished in Atlantic Blue and French Racing Blue, like the show car, but the colors blend into each other; they were separated by hand-polished aluminum trim on the show car displayed in Switzerland. The color split extends to the wheels, and the grille wears a blue Bugatti emblem created specifically for the model. The name of places that helped shape the Chiron's career appear on both sides of the last example built. Paul Ricard is the track in the south of France where Bugatti tested pre-production prototypes, for example. Geneva is where the Chiron was presented to the public, and Ehra-Lessien is the German test track where the Chiron became the first car to cross the 300-mph barrier. It reached precisely 304.773 mph. 2024 Bugatti Chiron l'Ultime View 22 Photos More subtle design details further identify L'Ultime as the final Chiron built. The center caps feature "500/500" logos while "#500" appears ahead of both wheel arches — that's number 500, not hashtag 500. Bugatti notes that this livery was created at the request of a customer. Inside, there's Deep Blue leather upholstery and carbon fiber trim. The "#500" logo appears on the center console, while the seats and the steering wheel get blue, white, and red stitching as a tribute to the French flag. Bugatti's historic home is in Molsheim, in northern France. There's no word on where the final Chiron is off to. It might end up tucked away in a private museum, or you might spot it at the next cars and coffee gathering. As for what's next, we won't have to wait long to find out. The company, which is controlled by Croatia-based Rimac, confirmed that the Chiron's successor will ditch the W16 engine that also powered the Veyron and instead use a new V16 engine designed in-house. The 16-cylinder will work jointly with some kind of hybrid drivetrain, though full technical details haven't been released yet.

The legend lives on in Bugatti Black Bess promo clip

To this year's Beijing Motor Show, Bugatti showed up with a special Veyron called Black Bess. It's the fifth in a series of six Legend editions that pay homage to a figure from the Alsatian marque's considerable history - in this case legendary French aviator Roland Garros. Now it's released a promo video showing off the stunning (if mechanically unaltered) black Vitesse roadster.
Not that Bugatti will need any help selling the Black Bess edition, of which only three will be made. Despite their $3 million price tags, Bugatti has sold every one of the previous four Legend runs, helping it move those last examples of the legendary Veyron before it can move on to the next chapter in its history.
Like any other Vitesse, the Black Bess edition packs a 6.0-liter, quad-turbo W16 engine driving 1,184 horsepower to all four wheels. What sets this special edition apart is the lustrous black paint, 24-carat gold accents and uniquely decorated cream leather interior with historic story-boards of classic Bugatti T18 and airplanes on the door panels. All of which may strike you as rather silly, but makes for a rather stunning vehicle highlighted in the video below.