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Recharge Wrap-up: BMW i3 Super Bowl ad, Tesla updates backup camera

For the fourth year in a row, fuel economy is the biggest factor in buying a new vehicle. A new report from JD Power and Associates found that, despite cheaper gas, customers still sought out fuel-sipping cars. 14 percent of survey responders cited mileage as the biggest concern when shopping for a new car, and the second most important reason to reject a vehicle. The biggest deal-breaker, though, when it comes to buying a new car is much more superficial: 30 percent of shoppers cite appearance as the main reason to avoid buying a particular vehicle. Read more at Automotive News, or in the press release below. Tesla's 6.1 Firmware update for the Model S makes maneuvering the car in reverse a bit easier. The update includes reverse guiding lines for the rear-view camera when backing up. Combined with the parking sensors, the new lines in the display make it easier to place the car into parking spots by showing where the car will be positioned based on the angle of the steering wheel. Two white lines curve with the steering to show where the car is going. Check it out in the video below or read more at Teslarati. BMW will air a new ad for the i3 during Super Bowl XLIX. The 60-second commercial will play during the first quarter of the game on Sunday, February 1. BMW didn't give the whole idea behind the TV spot away, but did hint at the concept behind the ad. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy," says BMW's Trudy Hardy. Despite Cheap Gas, Fuel Efficiency Still a Primary Concern Exterior Look/Design Top Reason Buyers Don't Even Consider a Vehicle WESTLAKE VILLAGE, Calif.: 14 January 2015 - Despite gas prices falling to their lowest levels since 2010, fuel economy-for a fourth consecutive year-remains the most influential factor among the majority of new-vehicle buyers in determining which vehicle they select, according to the J.D. Power 2015 U.S. Avoider StudySM released today. The study, now in its 12th year, examines the reasons consumers purchase, reject or do not consider-or avoid-particular models when shopping for a new vehicle. According to the study, 14 percent of new-vehicle owners cite gas mileage as the most influential reason for selecting the vehicle they ultimately purchased. At the segment level, gas mileage is the primary purchase reason among buyers of compact, small and midsize cars and compact MPVs.

2014 BMW 328d rated at 32/45 mpg

BMW still hasn't released official fuel economy numbers for its diesel-powered 2014 328d, but now, those mileage ratings have been posted on the EPA's FuelEconomy.gov website. As expected, the 328d is quite an efficient little machine, with the rear-wheel-drive sedan good for 32 miles per gallon in the city and 45 mpg highway. That even bests the 30/42 mpg of the smaller Volkswagen Jetta TDI.
The last time BMW offered a diesel 3 Series in our market, it was the six-cylinder 335d, which - while mighty quick and excellent to drive - was only offered as a rear-wheel-drive sedan and was rated at 23 mpg city and 36 mpg highway. For 2014, BMW will offer the 328d with optional xDrive all-wheel drive, though that reduces the fuel economy numbers to 31/43 mpg. Beyond that, the BMW will even sell you a 328d xDrive wagon, which nets the same 31/43 mpg rating, according to FuelEconomy.gov.
Look for the 2014 BMW 328d to hit dealerships this fall, and when it launches, it will be the only diesel offering in its class (until the next Mercedes-Benz C-Class arrives, anyway). Lexus and Infiniti will offer hybrid versions of the IS and Q50, respectively, but we've always had a taste for torque, and the 328d's 2.0-liter engine with 180 horsepower and 280 pound-feet of twist shouldn't disappoint.

BMW calling in 76k vehicles over airbag issues

Vehicles these days are typically fitted with a mat in the front passenger seat that determines whether that airbag needs to be activated in the event of a collision and how it should deploy. But that system doesn't always work, as Mercedes recently found in its SL-Class roadster and as Suzuki did before it with the Grand Vitara and SX4 crossovers. Now a crop of BMW vehicles have befallen the same issue, prompting the Bavarian automaker to cooperate with the National Highway Traffic Safety Administration to issue a recall for the vehicles in question.
The problem affects precisely 76,565 vehicles, including certain the 3 Series (sedan and wagon), 5 Series, 7 Series and X5 crossover families spanning the 2006 and 2007 model years and fitted with a certain type of seat. However, since the parts to repair the problematic components are not currently available, as you can see from the recall notice below, it won't be until March 2014 when local dealers will be able to resolve the issue.