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Confident new Cadillac marketing boss ready to take on Tesla, BMW

When there's a former BMW executive heading Cadillac's efforts to boost sales of its only plug-in, it's a pretty safe guess that the marketing emphasis won't be on environmental friendliness and tree-hugging tendencies. The General Motors luxury brand has appointed ex-Bimmer executive Uwe Ellinghaus to be its marketing chief late last year, and the German-born Ellinghaus is now saying that he's targeting potential customers of Tesla Motors, in addition to BMW, for potential growth in sales of the Cadillac ELR extended-range plug-in. Appointed to Cadillac's head of marketing last November, Ellinghaus recently told Advertising Age that GM needs to highlight the Cadillac's looks and performance. He complimented Tesla for putting more emphasis on those attributes in the Model S than on its lack of emissions or lack of refueling costs (but Tesla hasn't shied away from highlighting the EV's savings). Ellinghaus says that trying to gear advertising "for people who are tree-huggers and green-wash an entire brand" won't be successful. You don't say. So far, the ELR hasn't made much of a dent in US car sales. Through May, Cadillac, which spent about $280 million on all of its US marketing last year, sold 293 units, whereas Tesla had been approaching the 11,000-unit figure for the Model S. With that in mind, Cadillac may be working on a sportier version of the ELR, as spy shots of a test vehicle from May revealed larger brakes and wheels. You can read our First Drive impressions of the ELR here.

Recharge Wrap-up: BMW's 2015 awards, Tesla Superchargers in Poland

Poland will soon get its first Tesla Superchargers. A photo on Reddit appears to show multiple parking stalls with Superchargers under wraps at an Orlen fuel station. Tesla recently signed a deal with the German branch of Polish oil refiner Orlen to install Superchargers at fuel stations in Germany, and it appears the focus is shifting eastward to Poland. Some question whether it makes sense for Tesla to focus on Poland, where the cities have a lot of high-rise dwellings and few private garages. Tesla, however, is known for taking risks on building infrastructure as an investment in future customers. Read more from Teslarati. Is it really true that most pedestrian crashes are the pedestrian's fault? Baltimore County and other authorities claim this is the case, but upon examination, this appears to be because roadways aren't always designed with the entire community in mind. In some cases, for instance, large, multi-lane roads travel through neighborhoods where more residents travel by foot out of necessity. "The really tragic part about it is that the two areas where we've had the most pedestrian fatalities, these are disinvested, depopulated areas," says Dallas City Councilman Philip Kingston. "Those big arterials are completely unnecessary. It's so overbuilt. The infrastructure is built for a bygone era that simply doesn't match what's there now." Read more at Treehugger. BMW won numerous distinctions for sustainability in 2015. Among the automaker's many other accolades for a variety of vehicles, The BMW i3 and i8 were singled out for praise. The i8 won four awards, including Green Car of the Year, from the World Car Awards. It was named All-Wheel Car of the Year by Auto Bild, and best sports car by multiple organizations. The i3 won Car of the Year Australia, Blogger Auto Award for the Small Car category, Auto Bild Value Master award for EVs, among others. Read more in the press release below. Distinctions, prizes and awards for BMW in 2015. Position confirmed as worldwide trendsetter in innovation, design, quality and sustainability. Munich. 2015 was a highly successful year for the BMW Group and this is confirmed by overwhelming worldwide acknowledgement. This year BMW vehicles won numerous national and international distinctions in categories as varied as innovation, design, sporty flair, quality, sustainability and intelligent vehicle connectivity.

Audi leading rival BMW in worldwide luxury sales race

If you thought competition among the German luxury automakers was hot before, it looks like things are just getting started. For the first two months of the year, Audi has sold more cars than BMW worldwide by just 383 cars.
Audi claims to have sold 242,400 vehicles through February, up 9.3 percent from last year, compared to 242,017 units from BMW, up 8.9 percent, in the same period. While the advantage is tiny, its implications could be huge because Bimmer has been the leader in the premium car segment for the last nine consecutive years. Mercedes-Benz lags behind them somewhat at 229,630 vehicles through February. According to Bloomberg, at this time last year Audi had sold 429 fewer cars than BMW.
The growth is all part of Volkswagen Group's goal to become the world's largest automaker. It currently ranks in second when its heavy truck businesses are considered. The German automotive giant also wants to be the world's leading premium carmaker. "Competition in the premium segment is more intense than ever," said Audi CEO Rupert Stadler to Bloomberg.