2014 Audi A4 on 2040-cars

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Daimler, BMW, Audi consortium nabs Nokia maps for $2.72B

A consortium of German automakers made up of Daimler, BMW, and Audi has reportedly banded together to buy Nokia's Here mapping division for the equivalent of about $2.7 billion. The particulars of the deal aren't yet official but could be announced at the end of July. Reuters claims that this info comes from anonymous insiders speaking to Manager Magazin in Germany. It might be too soon, however, to declare a buyer. Reuters also spoke to two other insiders, and they said that no deal has been completed yet. None of the firms involved has officially spoken about the negotiations. Some of the other bidders for the division have reportedly bowed out. Here is a high-definition digital mapping company that controls about 70 percent of the auto market. The company has a fleet of vehicles with cameras and LIDAR (pictured above) to generate all of the necessary information. It also partners with trucking companies to use their GPS data. Nokia started looking for potential buyers for Here earlier this year. Tech giants that reportedly included Uber and Apple were rumored to be interested, while German automakers also teamed up to submit a joint bid in part to protect their access to the maps. On paper, Here is only valued at around $785 million, but a sale in the billions now seems assured. Related Video: News Source: ReutersImage Credit: Nokia Here Earnings/Financials Audi BMW Technology here nokia here

Audi targeting hipsters with A3 launch parties

Audi is planning quite a shindig for the launch of the A3 sedan, and it only wants young folks to show up. The Four Rings' new entry-level model will begin hitting showrooms later this month, and it is planning a launch party on April 3 at all of its roughly 280 dealers aimed at youthful, influential buyers - hipsters, for lack of a better word.
According to Automotive News, the company has sent a 64-page party-planning guide to its dealers on how to appeal these tastemakers in their late-20s to early-40s. The guide says the audience "should reflect an uncompromising spirit in a generation that refuses to settle or sell out." Audi never specifically uses the h-word in its marketing, which is good because it carries some negative connotations. However, recommendations like serving craft beer and bacon doughnuts and playing indie bands like Chvrches, Empire of the Sun and M83 certainly show that the automaker would love to gain some hipster-cred.
It may seem odd for a free spirits to desire a new Audi, but the carmaker might be playing the long con with these parties. Maybe they can't afford an A3 yet, but the $30,000 compact is likely close enough within their financial reach to at least be realistic. If the brand can appeal to them early, then they could be more likely to come back later when it's affordable.

Audi Sport sets up new shop in Neuburg

Racing fans may know Audi best for its Le Mans team that's positively dominated the endurance racing scene. But as formidable as its Le Mans program is, that's only one of the racing disciplines in which Audi competes. It also competes in the full FIA World Endurance Championship, as well as Germany's popular DTM touring car series and supports customer teams in GT racing series around the world. And now the competition division is getting a new headquarters.
Audi Sport has until now been based in an old supermarket near to the company's head offices in Ingolstadt, but is now moving into a brand new, state-of-the-art facility 12 miles to the west in nearby Neuburg. The result of some 20 years of planning and two years of construction, the complex covers 116 acres of land in Neuburg-Heinrichsheim and will house engineers, technicians and other staff who deal with the R18 E-Tron Quattro, the RS5 DTM and R8 LMS Ultra that compete the world over.
The facility was officially opened this past Saturday with participation from top Audi brass and local government officials and included demonstrations from all three of those racecars around the on-site test track. The works team has begun moving in and the customer racing department will move into its new Motorsport Competence Center in the first half of 2015.