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Mazda reveals new 'Game Changers' advertising campaign

Looking to highlight its unique and sporty mindset, Mazda is getting ready to launch its biggest advertising campaign since "Zoom-Zoom" became its tagline in 2000. The new campaign, entitled "Game Changers," will begin in May, and rather than focusing on its sporty past - like it did with Zoom-Zoom early on - the new ads will look at recent advancements made in building its future, including Skyactiv technologies and its new diesel race program, both of which involve its excellent new Mazda6 sedan.
As a part of the ads, Mazda will showcase game changers from the sporting world, including Dick Fosbury who changed how competitors perform the high jump and Laird Hamilton, who redefined how surfers attacked big waves. It doesn't sound like Zoom-Zoom is going away, but "Game Changers" will definitely feature heavily in the Japanese automaker's marketing moving forward. A few examples of the new ad campaign are posted in our gallery, and the press release is available below.

Next Mazda MX-5 Miata to weigh a ton(ne), literally

Looking at recent spy shots of the fourth-generation Mazda Miata, it's obvious this sporty little roadster will grow in size compared to the current model, but it's also going on a diet. At the Tokyo Motor Show, Auto Motor und Sport sat down with Mazda executive Kiyoshi Fujiwara, who gave a little more insight into the Miata's redesign.
Fujiwara said that they're aiming for a curb weight of a tonne (metric ton), which is 1,000 kilograms or right around 2,200 pounds, for the next-generation Miata. This would make the roadster at least 300 pounds lighter than the current NC Miata, but still about 200 pounds heavier than the original NA.
There is no indication as to how Mazda will go about removing that much weight from the bigger car, but with as popular as the power retractable hard top (PHRT) model is on the current car, the new Miata may ditch this feature to lose its weight. Improving the power-to-weight ratio appears to be a key goal of the Mazda team, so we also wouldn't be surprised to see a more powerful engine underneath the longer hood.

Watch a high-speed chase from a motorcycle-mounted officer's point of view

Riding a motorcycle through high traffic can be a stressful experience. And we don't even want to imagine what it's like to have to actually pursue someone on a motorcycle. Fortunately, we don't have to. Officer Troy Gurley of the Florence, Alabama police force recently attempted to stop a vehicle for traffic violations. The driver, 24-year-old Justin Sanders, figured he could use his Mazda3 to outrun the bike cop. Turns out, not so much.
Gurley pursued Sanders for nearly five minutes as the Mazda driver ran stop signs, swerved through traffic and raced through residential neighborhoods, but the perpetrator couldn't shake the tenacious and experienced rider. Other units soon joined the pursuit, and Sanders thought it best to leave the protection of his car to attempt to flee on foot. From there, it didn't take officers long to apprehend him. You can watch the video below for yourself.