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Ford making Fusion production moves to challenge Camry on volume

The Ford Fusion may already beat the Toyota Camry in terms of models offered, transaction price and sales increase so far this year, but if the Fusion wants to make a run at the title of best-selling car in the US, Bloomberg reminds us that volume is key. Opening a second production line at the Flat Rock, MI assembly plant will reportedly allow Ford to produce around 350,000 Fusions annually, which compares Toyota's ability to crank out 475,000 Camrys and Honda's capacity to build around 450,000 Accords.
For the Fusion, that's an extra 100,000 units compared to the car's current pace, and the article adds that the Fusion is "Ford's best shot" to regain the passenger car sales crown - a title it (or any other US automaker, for that matter) hasn't held since the mid-1990s. Despite hiccups with recalls and fuel economy numbers, the Ford Fusion is still red hot when it comes to sales. Fusion sales are up 13 percent so far this year (compared to a 0.6 percent decrease for Camry), and its average transaction price of $26,343 is about $2,300 more than its rival from Toyota.
The Fusion's popularity has helped Ford improve its sales in California; the Dearborn-based automaker has a market share of 18 percent in the state, which is just a fraction of a percentage behind Honda. And this popularity should continue as Ford ups Fusion production and expands the model lineup even further for 2014 with a new 1.5-liter EcoBoost engine soon to become an option.

Ford's Mulally now said to be in lead for Microsoft CEO job

There have been rumors that Ford CEO Alan Mulally could assume the top job over at Microsoft, whose CEO, Steve Ballmer, will retire within the year. Mulally hasn't come out and said that he's considering moving to Microsoft after (or before) his contract with Ford through 2014 ends, but sources in the know say he's the front-runner to become the tech giant's CEO and has opened up to the idea more in recent weeks, AllThingsD reports.
Mulally is no stranger to Washington, where Microsoft is located, having worked in the state for Seattle-based Boeing Commercial Airplanes as CEO years ago. He also recently was an adviser to Ballmer in an effort to realign the company's management structure to help it become more competitive in a fast-changing computer hardware and software market. And when Ford developed its Sync digital interface, it tapped Microsoft to provide the operating system, Microsoft Auto. Perhaps the least crucial connection - but nonetheless an important one - is that Mulally still owns a house in the Seattle area, and it's been said he wants to return there, according to AllThingsD.
A main challenge Microsoft's next CEO will face is how to manage the company's numerous, fractured operations and, eventually, streamline them. But even on this front, Mulally has experience; after all, it was he who ushered in an era of global Ford vehicles, after the automaker had become complacent developing and selling vehicles by region leading up to the economic recession of 2008-2009.

2014 Ford F-150 Tremor adds some sport to shake things up

Like most quakes, the 2014 Ford F-150 Tremor caught us by surprise. We weren't expecting Ford to offer up another version of its best-seller so soon before the truck's full redesign, but that's exactly what the company is doing.
While Ford calls the Tremor a "performance truck," the new pickup doesn't play on the same level as the SVT Raptor does on dirt, or even the long-gone SVT Lightning did on pavement. Think of it as a parts bin sport truck that probably does a better job looking the part than acting it. The Tremor utilizes the same twin-turbo, 3.5-liter EcoBoost V6 available across the F-150 lineup, producing 365 horsepower and 420 pound-feet of torque, but matches it with a 4.10 rear axle - the shortest final drive ratio you can get in an F-150 - for the strongest possible acceleration.
The Tremor does do a decent job looking the part. Available only in short-wheelbase, regular cab configuration with your choice of two- or four-wheel drive, it struts around wearing the F-150's FX Appearance Package, flat black accents, 20-inch black wheels, HID headlights and a special exterior graphics package. The Tremor is the only regular cab F-150 with a flow-through center console, which means it also gets a floor-mounted shifter and bucket seats that are covered in black leather with red piping. Some brushed metal accents and steering wheel with red stitching round out the interior upgrades.