1962 Buick Skylark Coupe V8 on 2040-cars

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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Movie Review: Black Air: The Buick Grand National Documentary

As Buick currently claws and scratches its way back into relevance to compete against luxury brands like Lexus and Acura, it's hard to believe that not too long ago, the brand had a car that was mentioned in the same breath as Corvette, Lamborghini and Ferrari. That car? None other than the Buick Grand National. All black with a turbocharged V6 and some of the quickest acceleration of its time, the Grand National, in today's standards, is along the lines of a 2013 Shelby GT500 with both cars essentially being a working man's supercar.
The last Grand National rolled off the assembly line in Flint, MI on December 11, 1987, and to mark the silver anniversary of that somber occasion, Black Air is a documentary of the Grand National from the perspective of the enthusiast, the collector, the media and even from those at General Motors responsible for creating such a sinister legend. Like the car itself, Andrew Filippone Jr. shoots the documentary in a raw fashion, and it definitely helps to show why a low-volume muscle car from the 1980s is still the object of obsession for many automotive enthusiasts to this day.

Buick picks top 11 highlights from first 11 decades

Buick has taken the time to highlight some of the company's personal points of pride from the past 110 years. Those include everything from the automaker's very first vehicle, the 1904 Model B, to what Buick claims is the world's first concept car: The 1938 Y Job (above). That one also walked away with the worst name for a design study.
All told, the automaker has sold 43 million vehicles through the end of last year, and those include the lusty 1963 Riviera. That model celebrates its 50th anniversary in 2013, and remains one of the brand's most iconic designs.
Of course, Buick is rightfully proud of its quickest model, too. The 1987 GNX managed a 4.6-second bolt to 60 mph in tests by Car and Driver, and it also took the honor of being one of the automaker's rarest creations at just 547 units. You can check out all 10 in the gallery above.