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Honda celebrates the life of Ayrton Senna the best way it knows how

Fri, 26 Jul 2013 12:45:00 EST

Honda is returning to Formula One in 2015 with McLaren, and when that engine maker and that F1 constructor are mentioned together, two other words are never far behind: Ayrton Senna. There are engine suppliers, constructors and drivers that have bigger numbers, but those three form a triumvirate that came close to defining F1 in the eighties.

Honda Japan has produced a commercial called Sound of Honda that celebrates Senna at a race that turned out to be one of the most momentous of his career for good and bad reasons: the 1989 grand prix at Suzuka where he won, then was stripped of, the driver's championship.

The commercial has a terrifically simple premise - there's no CG, no old footage of Senna, no one says a word, it's just sound. And it's pretty damn good. Check it out below.




By Jonathon Ramsey


See also: Acura to roll out NSX Prototype for Mid-Ohio IndyCar race, NHTSA gives okay for three automakers to skirt tire-related recalls, Honda renders three-row MPV for Jakarta reveal.