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Toyota and Suzuki are looking at an R&D partnership because they admit they're behind

The Chairman of Suzuki Motor Corporation, Osamu Suzuki, and the President of Toyota, Akio Toyoda, have convened at Toyota's Tokyo offices to declare plans to join hands regarding research and development. According to Toyoda, Toyota "hasn't been good at creating alliances," and its partnership with the small carmaker Daihatsu has been the most well-known collaboration so far. Perhaps the comment has a tinge of regret from Toyota and GM's NUMMI days in Fremont, especially as the statement released by Toyota says that "Toyota is conscious of the fact that it may be behind competitors in North America and Europe when it comes to the establishment of standardizations and partnership with other companies." But as different technologies advance at breakneck speed and it is difficult for companies both big and small to stay competitive, let alone ahead of the game, Toyota is accepting the need for collaboration. Toyoda referred to passenger safety, environmental issues, automated driving, and hydrogen technology, all of which are key challenges for any carmaker looking to stay relevant, and all expensive to experiment with. Spreading the cost over more vehicles should help. "We received an offer from Suzuki regarding collaboration possibilities on advanced and future technologies such as in information technology. Suzuki made a frank proposal to us, and in understanding that Toyota is facing the challenges which I had mentioned earlier, we thought that with the relationship between both companies, there is an opportunity for a business partnership to help solve such challenges. As such, we decided to explore such possibilities together," said Toyoda. In the future, Daihatsu will still be Toyota's tool in emerging markets, but now Toyota could have access to Suzuki's small-car know-how. Osamu Suzuki acknowledges that "Suzuki's current business focuses on minivehicles in Japan and India," as Suzuki withdrew from the US and Canada in 2013. A joint effort will help Suzuki remain relevant, and as a manufacturer of predominantly small vehicles it has been focusing on competitive pricing more than cutting edge technology. Related Video:

Here's the new Suzuki Jimny in official photos

Finally! The new generation Suzuki Jimny has been officially revealed, ready to replace the old model built since 1998. Or rather, Suzuki has at least l aunched a microsite dedicated to the small SUV's latest iteration, complete with color palette. The signature Kinetic Yellow launch color gets a similarly noticeable Brisk Blue alternative; the rest of the colors are more muted. Previously, photos of undisguised Jimnys had started coming out of the woodwork. Now we can have an official look at the neatly designed little Suzuki. It's not retro, but completely functional; these shots also show the fender flares missing from the JDM cars. When it comes to vehicles this small, the Jimny might be the boxiest thing produced since the original Fiat Panda ceased to be made in 2003. The rear hatch is the width of the entire rear, making cargo loading easy — the only hindrance we can see is that even on a left-hand-drive vehicle, the hinges are on the right, complicating things a little when one is street-parked. The interior has also survived transition into production quite nicely, with the big infotainment screen placed as high on the dash as possible. The materials on the dash look hard-wearing even in the official render, and the switchgear looks like it can be handled with gloves on. Engine specifications have not yet been announced on Suzuki's site at the time of writing, with the only technical photo a shot of the longitudinal engine perched on the ladder frame, accompanied by a mention of a three-link rigid axle suspension and part-time 4WD complete with low range. There are rumors of optional hybrid tech. Suzuki also says 2.85 million Jimnys have been sold through March 2018: If the pricing (about $18,500 for the old model in Europe) remains affordable, that number is sure to rise nicely. Related Video: Featured Gallery Suzuki Jimny official images Suzuki SUV suzuki jimny

Remembering Suzuki of America... in commercials

American Suzuki Motors is leaving us, but as long as the lights are on at YouTube, its commercials will stay behind to remind of the times we shared. We dug up nine commercials - sort of like a Time Life infomercial for an entire brand - and among the starring actors are the X-90 improving the 90s with the help of a Pez dispenser, the Peter Pan-ish Sidekick, Optimus Prime getting his pipes all smoked up over the 1987 Samurai and an XL7 that would have sold in the millions if its commercial were even half true.
We've also included a remarkably oddball eight-minute featurette/commercial about a giant Suzuki Swift. You'll find the retrospective in the videos below. Enjoy.