Suzuki Samurai Project on 2040-cars

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Remembering Suzuki of America... in commercials

American Suzuki Motors is leaving us, but as long as the lights are on at YouTube, its commercials will stay behind to remind of the times we shared. We dug up nine commercials - sort of like a Time Life infomercial for an entire brand - and among the starring actors are the X-90 improving the 90s with the help of a Pez dispenser, the Peter Pan-ish Sidekick, Optimus Prime getting his pipes all smoked up over the 1987 Samurai and an XL7 that would have sold in the millions if its commercial were even half true.
We've also included a remarkably oddball eight-minute featurette/commercial about a giant Suzuki Swift. You'll find the retrospective in the videos below. Enjoy.

Land-speed racer Bill Warner dies from motorcycle crash at 285 MPH

Motorcycle land-speed record holder Bill Warner died yesterday after crashing during an attempt at setting another record. The 44-year-old was clocked at 285 miles per hour on the runway of a former air base in northern Maine, before he lost control of his modified Suzuki Hayabusa motorcycle and veered off the runway.
It is not known what speed he was traveling when things started to go wrong and unclear what caused the crash, which happened shortly before 10:00 AM. Warner's crew suspect there were mechanical difficulties on his last run, in addition to a slight breeze, according to the video news report. Warner was conscious and able to speak after the crash but died an hour and 15 minutes later at a hospital in Caribou. The event and runway were closed for the rest of the day as police investigated the incident.
Warner was participating in "The Maine Event" at Loring Air Force Base in an attempt to reach 300 mph in one mile. Warner's best land-speed record, set in 2011, was 311.945 mph in 1.5 miles on the same runway, according to the Loring Timing Association, a record that still stands today for open-cockpit motorcycles. After that run, Warner said the scariest part was stopping the bike before the end of the runway. Be sure to check out the video news report after the jump.

Suzuki teases production C-segment crossover, could it have saved them in US?

Suzuki may be retreating (amidst booming sales) from the US market, but its efforts to woo European buyers are still going strong. Witness as proof these shadowy teaser images of the automaker's new C-segment crossover that it plans to unveil at the Geneva Motor Show next month.
Until the official debut, we've got just a few tidbits of information to report about the upcoming Suzuki. We're told, and can see, that the car has been modeled on the S-Cross concept car from the 2012 Paris Motor Show. Quite a bit of translation has happened, however, from show car to production form, as we see that the sweeping greenhouse of the S-Cross has been ditched in favor of a traditional pillared setup, large LEDs have moved from the lower front fascia to under the headlamps, and the grille is now much more in line with the rest of Suzuki's current range. The crossover is still painted in a faintly froggish shade of green, though, so the weirdness hasn't been completely leeched out.
We're also informed that the new C-segment offering will have an available a four-wheel-drive powertrain and one of the largest luggage areas in the segment. All of which strikes us as good stuff, but we're still not convinced that this unnamed entrant could have turned the Japanese automaker's fortunes in North America - even if it would have competed in one of the industry's fastest-growing segments. Feel free to read over Suzuki's brief press release below and look at the images before speculating for yourself in Comments.