1988 Suzuki Samurai on 2040-cars

Auto blog

Remembering Suzuki of America... in commercials

American Suzuki Motors is leaving us, but as long as the lights are on at YouTube, its commercials will stay behind to remind of the times we shared. We dug up nine commercials - sort of like a Time Life infomercial for an entire brand - and among the starring actors are the X-90 improving the 90s with the help of a Pez dispenser, the Peter Pan-ish Sidekick, Optimus Prime getting his pipes all smoked up over the 1987 Samurai and an XL7 that would have sold in the millions if its commercial were even half true.
We've also included a remarkably oddball eight-minute featurette/commercial about a giant Suzuki Swift. You'll find the retrospective in the videos below. Enjoy.

Volkswagen drops "GTi" lawsuit against Suzuki

Way back in 2004, Volkswagen took umbrage with Suzuki being granted permission to use the nameplate "SWIFT GTi" for a performance variant of its small-car offering (2012 equivalent seen here). Now, eight years and surely some very steep legal bills later, VW has finally dropped its claim against Suzuki.
The General Court of the European Union stated, back in March of this year, that Suzuki's GTi registration could not be confused with VW's "Golf GTI." Volkswagen had appealed that ruling, though has now reportedly called off the dogs. In fact, Germany's Die Welt reports that the appeal has been dead for several weeks now.
This news comes amongst continued arbitration acrimony between the two automakers, all revolving around VW's forced divestiture of nearly 20-percent stake it purchased in Suzuki some two years ago.

Japanese motorcycles moving into forced induction

While turbocharging and supercharging may be nothing new in the automotive industry, motorcycle engines are almost always naturally aspirated. But even that's beginning to change. At the Tokyo Motor Show last week, two major Japanese companies showed off new forced-induction motorbike engines.
Kawasaki rolled in with a supercharged four-cylinder motorbike engine. It offered little in the way of details, disclosing only that the turbine blades were developed in-house to withstand the heat and vibration of spooling up at motorbike speeds.
Suzuki is taking a different approach, however. Its Recursion concept bike packs a turbocharged 588cc two-cylinder engine with a turbocharger and intercooler. The compact package churns out just under 100 horsepower and 74 pound-feet of torque, packaged into a motorbike that weighs just 384 pounds dry.