2002 Subaru Outback No Reserve Looks And Runs Great, on 2040-cars

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The Subaru Outback is pretty much the entire wagon market

Last year in the United States, Subaru dealers sold a new Outback wagon every 2.94 minutes. Sales were brisker the year before, when dealers sold a new Outback every 2.78 minutes. It cracked the 50,000-units-per-year barrier every year but one starting in 1997, and has shifted more than 100,000 units annually in the United States every year since 2011. From 2013-2015, Kelley Blue Book said the Outback sat on dealer lots for less time than any other car on sale. Here's a starker set of numbers: J.D. Power, as quoted in a CNBC video, put the U.S. station wagon market at 1.4% of the total U.S. car market in 2018. However, the Outback alone was 1.2%, meaning the sales of every other wagon amounted to a minuscule 0.2% of the total car market. Or, as Road & Track put it, "Out of every 20 wagons sold here, 17 are Subaru Outbacks. Damn." Without taking anything away from Subaru, we need to thank Audi again for bringing the RS 6 Avant and A6 Allroad here, even if the best the Ingolstadt brand can do is bleed marketing dollars to scrap it out with every other automaker for, well, scraps.   Related: 2020 Subaru Outback First Drive Review | The big payoff   The CNBC vid doesn't get into how the Outback became the wagon heavyweight save for a mention about it being "part wagon, part crossover" and saying it has "evolved to incorporate more attributes of SUVs and crossovers" like all-wheel drive. That take overlooks the fact that Subaru debuted the jacked-up, bold-faced Legacy Outback at the end of 1994 as a 1995-model-year offering. Subaru designed the Legacy Outback to be a wagon/SUV tweener, well after Subaru was already known for its AWD chops, and before anyone had coined the word "crossover." The Toyota RAV4, now credited as being the first crossover, didn't show until early 1996.

Mark Higgins sets new Isle of Man record in Subaru STI

Subaru has done it again, setting a new four-wheel lap record around the 37.75-mile TT Mountain Course at the Isle of Man. Mark Higgins in a 2015 WRX STI rocketed through the country roads at an average speed of 116.40 miles per hour to circle the track in 19 minutes, 26 seconds, thereby beating his previous record of 19 minutes 56.7 seconds from 2011 in an STI.
According to Subaru, speeds during the lap ranged from as little as 30 mph to over 160 mph. The STI was mostly stock with the only major mechanical change being different springs and dampers to handle the course's famous bumps at such sustained high speeds. For safety, it also had a rollcage, racing harness, and fire suppression system.
"It was quite a lap we did today and I am really happy to have another record in the bank. The chassis of the new car is so much better it really allowed me to pick up time in each sector in the more technical parts of the course," said Higgins about the run in the Subaru.

Buy a Toyota GT86 and your wife will hate you

Marketing can be a very strange business. Convincing a man or woman (or child, really) that they absolutely cannot live without the latest, greatest new bit of technology oftentimes takes a unique approach. In the "online film promoting the Toyota GT86" you'll see below, created by agency Happiness Brussels, men are reverse-psychologied into thinking a new sports coupe will make them more masculine by getting their loved ones to hate them. Or something like that. We think.
In any case, we suggest you watch the video below to see how much fun men can have with a GT86 - or Scion FR-S or Subaru BRZ, presumably - at the expense of their significant others. Fair warning: There's a potential Not Safe For Work moment in the ad: beware of a brief male butt shot about 44 seconds in.
Marketing. Gotta love it. Unless you're married to a man. Or something like that. We think. Whatever, just watch.