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Buy a Toyota GT86 and your wife will hate you

Marketing can be a very strange business. Convincing a man or woman (or child, really) that they absolutely cannot live without the latest, greatest new bit of technology oftentimes takes a unique approach. In the "online film promoting the Toyota GT86" you'll see below, created by agency Happiness Brussels, men are reverse-psychologied into thinking a new sports coupe will make them more masculine by getting their loved ones to hate them. Or something like that. We think.
In any case, we suggest you watch the video below to see how much fun men can have with a GT86 - or Scion FR-S or Subaru BRZ, presumably - at the expense of their significant others. Fair warning: There's a potential Not Safe For Work moment in the ad: beware of a brief male butt shot about 44 seconds in.
Marketing. Gotta love it. Unless you're married to a man. Or something like that. We think. Whatever, just watch.

Subaru Viziv Evolution Concept looks strangely familiar

The Tokyo Motor Show has proven to be far deeper and more interesting in 2013 than it has been in recent years, surely a trailing indicator of the revived auto industry in Japan and throughout the world. Still, we have seen a few concept cars that have been nearly 'recycled' from shows earlier in the season.
This Subaru Viziv Evolution concept is a case in point - it looks not unlike the Viziv Concept that the company hauled over to the Geneva Motor Show in March of this year. What gives?
Well, the original Viziv wrapped its sexy crossover-coupe bodywork around a powertrain composed of a 2.0-liter diesel engine and three electric motors, two of which powered the two rear wheels (another trendy hybrid setup). This new "Evolution" of the Viziv is not dissimilar from its progenitor, swapping in a small displacement gasoline-powered engine for the diesel unit. All of this is based on reports out of Tokyo, mind you, as official information on the car is scarce at the moment.

Climb to the Clouds returning thanks to Subaru title sponsorship [w/video]

The Mt. Washington Hillclimb, otherwise known as the Climb to the Clouds, hasn't been done since 2011. That year, Subaru Rally Team USA driver David Higgins set a new record for the event first held in 1904, running the 7.6-mile vertiginous course in 6:11.54. The race will be return in 2014 with the help of that very carmaker, Subaru of America having stepped in to the title sponsor role for what will be the Subaru Mt. Washington Hillclimb.
Taking place from June 26-29, 75 modern and vintage cars will spend three days racing up the 6,288-foot-high mountain. It's not as long nor as high as Pikes Peak, but it does have something that the Colorado competition doesn't: gravel; about 13 percent of the Mt. Washington Carriage Road still hasn't been paved.
If you want to know what a record-breaking run up the northeast's highest peak looks like, check out Higgins behind the wheel in the video below.