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Rolls-Royce planning one or two new models based on the Ghost

Fourteen years after Volkswagen bought Bentley, its English brand has two distinct lines, Mulsanne and Continental - with numerous variants at the Continental's lower price point - an SUV on the way and perhaps a sports car and a Mulsanne convertible, too. In the 14 years since BMW bought Rolls-Royce, its English brand has the Phantom and Ghost - with three variants at the Phantom's much higher price point. Rolls-Royce doesn't chase sales, but the difference in the brand direction helps explain why Bentley has sold more cars in the first six months of this year than Rolls-Royce sold all of last year.
And even though Rolls-Royce isn't solely about the tally, it would still like to improve on the 3,538 cars it sold last year - a sales record that eclipsed a mark set in 1978. To do so its CEO is planning one or two more Ghost-based models beyond the as-yet-unnamed Ghost Coupe due next year, perhaps to be called the Corniche, according to a report in Autocar. A convertible version of the Ghost Coupe is the obvious guess for one of them, and it would get the double-R "closer to 4,000" sales, where the CEO would like to be.
Sales might not be the only part of it, though; the headline of the Autocar piece says the CEO wants the new models because they're "required to give Rolls-Royce a proper identity." If that is accurate, we have no idea what kind of identity Rolls-Royce could be missing that would be served by a wider range of cars in the Ghost range, which by their place in the brand's own lineup are admittedly not the most opulent carriages on the planet.

Ghost Coupe to be fastest Rolls-Royce ever

Autocar has snapped spy shots of a Rolls-Royce Ghost Coupe, and judging from proportions the car will be so long in front and raked in back that it would make Dick Tracy whistle. We'll get the true story on that at next year's Geneva Motor Show, which is when Autocar says it's due to be revealed, but what's less in question is this: with a 6.6-liter, 600-horsepower V12 and a tauter ride it will be the fastest Rolls-Royce ever.
Weight is estimated to drop by 200 kg compared to its sedan sibling, and its roofline to drop by up to nearly three inches. If the horsepower numbers are correct the shorter and lighter Ghost coupe, with a 69-hp bump over the sedan, will assuredly deliver the "considerably brisker" acceleration promised. Helping matters will be the lowered chassis, larger tires, "mildly sports-orientated" brakes and a suspension tuned to be more aggressive but delivering just as much waftability.
Although it's being called the Ghost Coupe for now, insiders have suggested to the magazine that that it will get its own, bespoke, name, with pricing above the standard sedan but below the extended-wheelbase sedan.

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Wafting In The Fastest And Most Powerful Vehicle RR Has Ever Made
It is said that Rolls-Royce co-founder Sir Henry Royce once proclaimed: "Take the best that exists and make it better: When it does not exist, design it." The second part of that quote is most curious, as the century-old automaker recently introduced an all-new Ghost-based coupe with no apparent peers - a two-door boasting a 624-horsepower, twin-turbocharged V12 with rear-wheel drive and sleek fastback styling.
Yet despite its specifications, it was never planned to be a sports coupe. Rather, the British automaker tells us that it was thoroughly engineered to be, "a car where the sense of arrival and joy of the journey are as important as the canvas upon which it is drawn." Whatever that means.