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2018 Ram 1500 Buying Guide | Popular pickup information and review

Spun out from Dodge as a standalone truck brand in 2009, the Ram 1500 is a full-size pickup and oldest in the stable of Big Three pickups, last updated in 2013. But it commands a loyal following among truck buyers, thanks to things like its styling, rugged capability, comfortable ride and innovative storage systems. It will be replaced by the 2019 Ram, an all-new truck, but for now the 2018 is still on sale – and will be for some time, as it'll be rebadged as the 1500 Classic and sold alongside the new pickup for a period of time. This buyer's guide covers the 2018 Ram 1500, not the 2019 1500 or 1500 Classic. The 2018 Ram 1500 is available in a whopping 11 different trim levels, ranging from the entry-level Tradesman to the luxury-minded Limited Tungsten edition, with many of the top-level trims getting the redesigned Ram grille and large Ram emblem on the tailgate that will become standard on the all-new 2019 Ram. It's also offered in crew cab, quad cab and regular cab, and. With this buyer's guide, Autoblog aims to help you make an educated decision about whether or not to buy the 2018 Ram 1500. We'll touch on safety and reliability ratings, engine specs, horsepower, fuel economy ratings and pricing. And we'll conclude with a summary of Autoblog's most recent test-drive of the Ram 1500. Ram 1500 safety ratings The National Highway Traffic Safety Administration gives the Ram 1500 an overall rating of four out of five stars. On frontal crashes, the trucks gets four stars, and it gets a top rating of five stars for side crash protection. Rollover crash ratings range from three of five stars for the four-wheel-drive versions to four stars for rear-wheel-drive models. Crash ratings from the Insurance Institute for Highway Safety are more of a mixed bag. IIHS gives the Ram 1500 "marginal" ratings for driver-side small overlap front crash protection, roof strength, headlights and LATCH child-seat anchors, while assigning "good" ratings for everything else. Because ratings may vary for Ram 1500s from other model years, you should visit the NHTSA and IIHS websites to review ratings on the specific vehicle you're researching. Is the Ram 1500 reliable? You have to go back to the 2016 model-year for the last Ram 1500 that J.D. Power reviewed. It gave the pickup two out of five stars — "below average" — for overall quality, and three of five stars — "about average" — for overall performance and design, and predicted reliability.

Chrysler launches new Ram ads and gears up for Super Bowl XLV [w/videos]

Perhaps no car company has made bigger splashes in the last two years at the Super Bowl than Chrysler, and the automaker's marketing chief, Olivier Francois, said today that he plans to be all over the big game again in February.
Last year, the company made an ad featuring Hollywood icon Clint Eastwood. The spot achieved viral status quickly when pundits charged that Eastwood's lines were politically motivated; meant to appeal to progressive voters/viewers favoring a second term for President Obama. In 2011, agency Wieden & Kennedy burst into the game with a now famous commercial featuring Eminem. Both ads have supported Chrysler's "Imported from Detroit" marketing platform.
Francois briefed reporters Monday at the Detroit Opera House while he also debuted a new series of ads for the Ram brand.

Ram partners with Wolverine on pickup-truck-themed boots

Let's say you recently acquired a Ram 1500, and you really like it. But what if you like it so much that you need to show off the brand even when you're away from the truck? Well, Ram partnered with boot manufacturer Wolverine on a new line of truck-themed boots with styles for all occasions. The end results are actually pretty sharp. There are three "trim levels" based on Ram 1500 trims. The base is the Tradesman, which comes in either brown or very light gray. They're traditional-looking work boots with subtle Ram branding on the tongue and on the sides toward the rears of the boots. Next up are the Rebel boots that, like the sporty, off-road-themed truck, are available with bold graphics and bright red accents depending on the design. They're much more in-your-face. Finally, there's the Limited, which is more of a dressy boot. It comes only in all black and is rather classy looking with modest branding. The Tradesman boots start at $229, and the Rebel boots are only a tad pricier at $239. Unsurprisingly, the Limited is the most expensive, coming in at $400. Ram and Wolverine will even offer Ram-branded socks with three pairs for $25. You can pre-order any of the items at this link. For each item you pre-order, the companies will donate $10 to an organization called SkillsUSA, which supports programs that help youth develop trade skills. The Ram and Wolverine products will also eventually be available this October at Boot Barn stores in California and Texas and on Amazon. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.