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2020 Ford Super Duty Tremor vs. 2020 Ram 2500 Power Wagon: How they compare on paper

(Editor's Note: Due to inconsistencies in manufacturer reporting methods for ground clearance, an earlier version of this article stated the Ram Power Wagon's "ground clearance" to be 14.3 inches when in fact that is its "running clearance," which is deemed the ground to the lowest point of the truck MINUS the axles. The numbers below now reflect true ground clearance, or the ground to the lowest point of the truck, period. The chart and text have been updated to show both measurements for maximum accuracy and clarity.) For several years, the Ram 2500 Power Wagon has been the unquestioned king of heavy duty off-roaders. But competition is coming, and some of the strongest is from the 2020 Ford Super Duty Tremor. We decided to take a look at these trucks' specs and features to see how they compare in the realm of capability. The raw numbers are below along with some notes on each truck's unique features that go beyond the spec sheet. Off-road capability While both of these trucks boast impressive clambering abilities, each with particular strengths. The Super Duty Tremor earns points for better ground clearance and axle clearance, as well as approach angle. Some of the credit goes to the larger 35-inch tires and a shortened front air dam. On the other hand, the Power Wagon leads the Ford in departure angle, and in the ramp travel index. The latter is largely the result of the Power Wagon's electronically disconnecting sway bars, and for those unfamiliar, the ramp travel index measures articulation by having a truck drive one wheel up a ramp with the other on the ground. The farther the truck goes with the ground wheel in contact with the, well, ground, the better the score and the better the articulation. Numbers aren't everything, though. It's important to look at the equipment each truck offers, and things are closer, here, but the Ram still has an edge. Both feature off-road-friendly solid axles at both ends, but only the Power Wagon has fully locking differentials front and rear. The Tremor has a locking rear differential while the front is a limited-slip differential. The Power Wagon comes standard with a 12,000-pound integrated Warn winch, whereas such a winch is an option on the Tremor. The Tremor has its own unique features, though, including the 35-inch tires rather than the Ram's 33-inchers, and it has Ford's fancy off-road cruise control function called Trail Control. Both trucks have shocks and springs tuned for off-road use.

Jeep and Ram do the pre-Super Bowl ad thing again

Fiat Chrysler is experimenting this year with pre-Super Bowl advertising that isn't — yet — Super Bowl advertising. The automaker's released five ads so far this week for Jeep and Ram. including two more today for the new Ram heavy duty trucks. But at the moment there are no plans to run them during the game. With a new focus on efficiency, the marketing team at Auburn Hills wants to see how the spots play online. The latest long-form Ram ads are called "Roll Rams Roll" and "Fourth Quarter," to go along with the long-form spot, "Make Sure of It," featuring the new voice of Ram commercials, actor Jeremy Renner. The latter spot represents the beginning of a collaboration with Ram and Renner. The wide-ranging actor will provide vocals for Ram's new campaign called "Led or Be Led" that begins later this month. "Roll Rams Roll" presents the classic scenario of two folks arriving at a four-way intersection at the same time. This time, however, one party is a seriously gung-ho tailgating crew in a Ram 3500 HD pulling a giant travel trailer, the other is a ginormous herd of Rams that have come from across the country to see their namesakes play. "Fourth Quarter" celebrates the unheralded workers who, like the best players, give their all until the final whistle, no matter how long it takes for that whistle to blow. Over in the Jeep-verse, fresh off of crushing a 1963 Gladiator, the off-road brand continues the association with the band OneRepublic that began last summer. The group mostly lets the images do the singing in the spot "More Than Just Words," which pairs the lyrics of the U.S. national anthem with representative visuals. FCA marketing honcho Olivier Francois called the week's commercials "a taste of what's to come." Whether that taste comes during the game, we don't know. Spots are rumored to cost $5.5 million for 30 seconds this year, up from $5.2 million last year, which comes on top of production costs that run into the millions. If an ad does well online, there's a chance it could appear during the show in Atlanta. Otherwise, you can check them out above and below, and watch out for rumored multi-brand Twitter shenanigans during the game. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences.

Ram considering Rumble Bee concept for production

Yellow truck enthusiasts, take note - Ram is considering production for its Rumble Bee Concept, a very, very extroverted pickup that debuted at the 2013 Woodward Dream Cruise. Drawing inspiration from the last Ram Rumble Bee, which in turn borrowed heavily from the Dodge Super Bee muscle cars of the 1960s, the Rumble Bee sports a few things that set it apart from the standard 1500 lineup.
The most obvious change is its retina-scorching, matte yellow paint. Teamed up with a two-inch suspension drop and monster 24-inch black wheels wrapped in low-profile tires, the Rumble Bee cuts an imposing figure. Matching that aggressive exterior is a 5.7-liter Hemi V8, complete with 395 horsepower and an exhaust system that can go from raucous and muscle-car-like to the full-on NASCAR at the push of a button.
According to Edmunds, after a positive reception at the Dream Cruise, the Auburn Hills automaker is now presenting the truck to dealers in a bid to gauge interest. "We try to listen to the dealers. They know their marketplace," Ram's Dave Sowers tells Edmunds, adding that Ram could produce the new truck.