2017 Ram 3500 Laramie on 2040-cars

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Ram's 700 mini-truck blends Fiat genes with 1500 styling cues

Ram's on-again, off-again sub-1500 pickup is allegedly on its way to production, but we haven't seen it yet. In the meantime, the company's Mexican division introduced a trucklet named 700 built on a unibody architecture. The 700's positioning suggests it picks up where the Dakota left off, but it's a completely different breed of truck. And, while its unibody bones are reminiscent of the Honda Ridgeline, it's a much smaller model that's essentially a badge-engineered version of the Fiat Strada. No, not the hatchback briefly sold in the United States from 1979 to 1982; we're talking about the little, economy car-derived pickup sold in dozens of global markets. Think of the 700 as the Dodge Rampage's distant heir. Visually, its front end borrows a handful of styling cues from the 1500, including an upright grille characterized by a bold Ram emblem and mesh inserts. Called SLT, the base model wears a decidedly downmarket look with black plastic bumpers and steel wheels covered by plastic hubcaps. The mid-range Big Horn blurs the line between a commercial vehicle and a crossover with a practical cargo box, while the range-topping Laramie variant is aimed at motorists who want an outdoorsy daily driver. Ram offers two- and four-door models, though only the SLT is available in the former configuration. The 700 boasts a usable 1,653-pound payload and an 880-pound towing capacity. Power comes from a 1.4-liter four-cylinder engine that sends 84 horsepower to the front wheels via a five-speed manual transmission. Buyers can pay extra for a turbocharged, 1.3-liter four that delivers 98 horsepower. It doesn't appear that four-wheel drive is available, and there's no automatic transmission on the menu. Small and cheap doesn't necessarily mean basic. The 700 can be equipped with a seven-inch touchscreen with Android Auto and Apple CarPlay compatibility, a rear-view camera, and electronic driving aids such as ABS brakes and traction control, plus LED headlights. Laramie models also benefit from partial leather upholstery. Ram will release the 2021 700 in the Mexican market this month, but we're not expecting the model to find its way north to the U.S. Drivers who want a small, unibody truck will need to wait until Ford releases the Maverick, which will ride on the same basic platform as the Escape and the Bronco Sport. It's tentatively due out in 2021 as a 2022 model.

Did Ram outsell Chevy Silverado for first time in history last month?

Recently released automotive March sales figures point to a major shakeup in the pickup world. Last month, Ram's trucks overtook the Chevrolet Silverado to become the second-best selling vehicle in the segment for the first time ever.
The Ram pickups outsold the Silverado by 285 units in March. Chrysler shifted 42,532 trucks for the month compared to 42,247 for the Chevrolet fullsize. According the Allpar, this is the first time either Dodge or Ram's pickups have outsold Chevy in a month, and the Bowtie has held down the second place spot in the pickup market since 1978 when Ford took over the top spot. The F-Series remains the market's king, with 70,940 sales in March and 173,358 sold since January.
The results may only be a blip. From January through March, Ram has sold 96,906 trucks versus 107,757 for the Silverado. One month of sales figures isn't enough to call this a trend, but it's certainly an interesting data point.

Ram boss says not to expect midsize pickup in America

Remember that mysterious midsize four-door pickup FCA was spotted testing recently? It may be sold as a Fiat in markets overseas, but don't expect it to join the Ram lineup in North America. At least not according to the latest word from the truck brand's new boss. Speaking with Automotive News at the New York Auto Show, Ram CEO Bob Hegbloom outlined four criteria for a successful midsize pickup, particularly in the North American marketplace: they have less capability than a fullsize truck, but return with a more compact form, lower price and considerably higher fuel economy. "I've been able to develop a strategy to come up with three of the four," said Hegbloom, but "I haven't seen anyone who can deliver on all four." Smaller and less capable are easy, but getting both the price and the fuel consumption down at the same time is where it gets tricky. As it is, a Ram 1500 with the diesel engine and rear-wheel drive delivers 29 miles per gallon on the highway, which is already more than the 27-mpg rating on the midsize Chevy Colorado and GMC Canyon. But Hegbloom figures that in order to justify a midsize pickup, American buyers would expect at least 35 mpg on the highway, and in order to do so, FCA would have to employ some trick tech, which would in turn raise the price beyond an attractive level. The last time Chrysler offered a midsize truck in America was with the Dakota that was discontinued in 2011. Ford similarly ceased offering the Ranger in North America in 2012, leaving the new Colorado and Canyon to take on the Toyota Tacoma and Nissan Frontier in the compact/midsize pickup market in the US. With the prospect of a Ram version apparently off the table, then, Fiat's midsize four-door pickup is likely take on the likes of the Volkswagen Amarok, Mitsubishi Triton and Toyota Hilux in markets like Europe and South America. But like those trucks, it will likely never see the inside of an American showroom.