1983 Porsche 911 Cabriolet on 2040-cars

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Watch Porsche legend Jeff Zwart frolic in the snow in his 356

Racing driver Jeff Zwart picked up a 1953 Porsche 356 Pre A to use as a historical prop in a Cayenne commercial, then decided to keep it when the filming was done. Then, explaining to filmmaker Will Roegge that his vintage toy does really well in slippery conditions, Zwart throws it around in the Colorado snow - on pencil-thin studded tires on 16-inch wheels - to prove the point.
Don't expect roostertails in this winter wonderland video, however; with just about 60 horsepower at sea level, gumption drops to about 40 hp when playing at 9,000 mountainous feet. But that's still plenty to work as a testament to the phrase, "If you've got it, flaunt it," and you can watch it below.

Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.

Porsche announces works team for United Sportscar Championship

Porsche is undoubtedly the most successful manufacturer in sportscar racing, and it's only upping its game. The German marque is launching its new LMP1 racer for Le Mans in pursuit of overall victory once again, and now that sportscar racing in North America is coming together under one banner in the United Sportscar Championship, Porsche has announced it is entering the fray with a works team here as well.
The new Porsche North America racing team will field two cars in the entire inaugural season of the Tudor United Sportscar Championship that's been formed out of the former Grand-Am and American Le Mans Series. The team will be based out of the Porsche Motorsport North America facility in Santa Ana, California, and will partner with three-time ALMS LMPC winners Core Autosport in getting a pair of the latest 911 RSR racecars to the front of the GT Le Mans class.
Drivers have yet to be announced, but are projected to be drawn out of Porsche's factory driver program, which includes such talents as Patrick Long, Timo Bernhard, Romain Dumas and Neel Jani. Keep reading below for the official announcement.