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STUDY: Ford owns brand loyalty in 2009; Scorned Saturn, Pontiac buyers will look outside of GM
Fri, 16 Oct 2009Ford buyers appear to love their cars more than customers of any other automotive brand, returning back to the American automaker when it comes time to purchase their next vehicle. According to a study by Experian Automotive, six of the top 10 vehicles for customer brand loyalty wear badges from the Blue Oval. That includes the Ford Fusion (62.4 percent), Ford Edge (57.9 percent), Ford Five Hundred/Taurus (56 percent), Ford Freestyle (51.9 percent), Ford Escape (49.4 percent) and the Ford Focus (47.57 percent).
Other vehicles making up the top 10 include the Toyota Prius (52 percent), Chevy Impala (51.7 percent), Toyota Camry (47.8 percent) and Toyota Corolla (47.56 percent). This brings up an interesting question: With the closing of automotive brands like Saturn and Pontiac, where are those buyers to turn for their next automotive purchase?
Apparently, not back to General Motors. According to Experian, Pontiac owners are most likely to look to the Ford lineup for their next car or truck and Saturn shoppers will switch to Toyota or Honda - not particularly surprising given that Saturn was meant to compete with import brands. Experian predicts that GM's overall market share will fall from 20 percent to about 17.5 percent, with most of the slack being picked up by Ford, Honda and Toyota.
General Lee takes on Bandit T/A in classic Hollywood car showdown [w/poll]
Fri, 26 Aug 2011You don't have to be born in the 1960s or 1970s to be able to recognize the General Lee from The Dukes of Hazzard and the Pontiac Trans Am from Smokey and the Bandit. These old school four-wheeled stars seem to transcend demographics thanks to the miles of film that show the orange 1969 Dodge Charger and the jet-black 1977 Pontiac Trans Am performing seemingly impossible stunts.
The folks at Hot Rod magazine are obviously hip to this fact, and they put together a fun video in tribute of the instantly recognizable duo. Hit the jump to watch on as Sam Young and James Smith replace Bo Duke and The Bandit for a bit of dirt-road shenanigans in a pair of otherwise well cared for classics. We're not so sure we'd call it the best chase scene ever, but it sure looks like a lot of fun.
More importantly, which of these two cars would you rather own? Have your say in our poll below.
Check out the official 2013 Trans Am Hurst Edition commercial
Sat, 16 Mar 2013
The Poncho is dead. Long live the Poncho. Like certain other reoccurring personal maladies, the aftermarket community simply can't let the Trans Am go without another flare up. The guys at Trans Am Depot have worked up a quick commercial for their newest creation: The 2013 Trans Am Hurst Edition, and it watches pretty much like you'd expect it to. The footage is comprised of just about every TA male fantasy you can conceive of, from Daisy Dukes and white tank tops to tramp stamps, bikinis and ice cream cones. There simply aren't words for what you'll see below.
Of course, we like our T-Tops as much as the next guy. If you like what you see in the videos, you can pick up your very own TA by heading over to the Trans Am Depot site. The guys even have Chevrolet Camaro-based versions of the Pontiac GTO if the '77 TA treatment is too much for your tastes. Enjoy, but don't say we didn't warn you.