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Nissan hopes to inject some spice into Rogue with 'Open The Briefcase'

Nissan is in the midst of rolling out the redesigned 2014 Rogue and has launched an interesting social media game called Open The Briefcase. The video that launches this game depicts a simple ride-share gone very wrong, with a man getting embroiled in a high-speed chase in a bid to escape with a strange briefcase. Eventually, it all goes haywire, and the man and his driver are captured. The only question seems to be, what's in the briefcase?
The contest, which asks participants to select one of three briefcases by cracking a code, is set to reward three individuals with a new Rogue. New attempts can be made each day, and participants can get additional chances to open a briefcase by sharing the video. The contest kicked off on January 3 and will run until February 14. Hop over to the contest page on Facebook to take part, or just watch the video below and enjoy a bit of entertainment.

How and why Nissan nearly killed off Infiniti

Launched in 1990, Infiniti was expected to be Japan's answer to BMW (Lexus would end up chasing Mercedes-Benz). Yet things went awry almost right out of the gate. Overlooking the fledgling automaker's now infamous early marketing campaign, its product line over the past twenty-four years has been a roller coaster ride of strong hits (Q45, FX35 and G35) and frustrating misses (M30, I30 and QX4).
In a recent interview with Ward's Auto at the Detroit Auto Show, Nissan Executive Vice President Andy Palmer revealed that the company's luxury brand was almost cancelled by CEO Carlos Ghosn as unnecessary. Infiniti, like most premium marques owned by a volume manufacturer, had fallen into the trap of losing autonomy and pushing its high-end product just like its mainstream models.
The one obvious exception to this industry blunder, said Palmer, was VW Group's Audi brand. Realizing that Audi's impressive comeback over the past two decades shamed even that of actor Robert Downey Jr., Nissan hired Audi veteran Johan de Nysschen to bring Infiniti to its intended glory - and protect it from extinction. Check out the complete interview here.

2014 Nissan Rogue

The compact crossover segment is crowded because it offers near-perfect transportation for small families and empty nesters alike. As more and more consumers discover the benefits of compact crossovers - riding tall in traffic, enjoying four-cylinder fuel economy and the confidence of all-weather traction - automakers are jumping into the game to meet the increasing demand. Today's choices, in no particular order, include the Honda CR-V, Jeep Cherokee, Mazda CX-5, Hyundai Tucson, Mini Countryman, Subaru Forester, Kia Sportage, Volkswagen Tiguan, Ford Escape, Mitsubishi Outlander, Toyota RAV4 and this Nissan Rogue. Nearly all start around $22,000 in base trim and work their way reasonably upwards with more appealing trim levels and options. If you spend much over $33,000 in this segment, you are a glutton for frosting.
The latest player from Nissan is its all-new second-generation Rogue, introduced late last year as a 2014 model. After a brief First Drive in October, we recently welcomed back the Rogue for a week-long review. The plan was to embed the compact crossover into a family routine during the holidays, where it would receive a hearty workout hauling everything from five adult passengers and their shopping bags to trays loaded with warm honey-glazed hams and pecan pies for a dinner party. The compact CUV handled all with poise, but everything wasn't as sweet as its edible cargo.