2011 Nissan Rogue S on 2040-cars

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Nissan poaches Ram CEO Fred Diaz

Nissan has announced that it has hired Fred Diaz as its new divisional vice president of sales and marketing. With the appointment, Diaz unexpected exits his post as president and CEO of Chrysler's Ram brand, a position he has held since 2009 when the brand was created as a separate entity from Dodge. He was also president and CEO of Chrysler de Mexico.
Nissan issued a press released - posted below - in which it says that Diaz's newly formed position will be responsible for the day-to-day operations of the brand in the US, including such facets as sales, marketing, parts and service, along with administrative matters. In addition, he will lead Nissan's light commercial vehicle and fleet division, likely a key attraction with his Ram background.
Chrysler has yet to name a replacement for Diaz.

Meet Sparky, Nissan's Leaf-based, Frontier-bedded EV parts hauler [w/video]

For many enthusiasts, the concept of the ute - a car with a pickup bed - is somehow irresistibly appealing. On paper, it promises the marriage of a truck's utility and a car's superior driving dynamics, and for that reason alone, we'd love to see more of them. Yet while other parts of the world get them in good numbers, North America doesn't ever see them - at least not for long. Based on what we've seen of late, though, that's not due to a lack of motivation on the part of engineers.
BMW wowed us several years ago with an M3 ute, and earlier this year, some interns converted a Mini Paceman into the pickup-bodied Paceman Adventure. Loathe to let their rivals in Munich and Oxford have all the fun, Nissan has built its very own car-based pickup. Meet Sparky, the world's first Leaf Frontier.
Like the M3, this all-electric ute is used as a parts hauler for Nissan's engineering teams at its sprawling Stanfield, AZ tech center and proving grounds.

Ever wonder how to really pronounce Japanese automaker names?

People tend to get very set in their ways when it comes to the pronunciation of words. Just look at the endless debates over whether or not to say the final 'e' in Porsche (which you should in terms of correct German enunciation). Or the argument about whether to follow the British convention and give the 'u' in Jaguar a special delivery or to say the 'ua' diphthong as more of a 'w' sound, as usually happens in the US.
This short video doesn't answer either of those automotive questions, but it does allow a native Japanese speaker to demonstrate the accepted pronunciations for several, major automakers from the country. One benefit is that it clears up the occasional debate over whether Nissan should be said with a long or short 'i' sound. Also, listen closely to how the female host says Mazda as Matsuda, the way it's actually said in the language. Even if this doesn't change the way you enunciate these brands, at least now you know the accurate way in Japanese.