2011 Nissan Rogue on 2040-cars

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Bret Michaels Poisons Nissan's commercial trucking ops

Mötley Crüe isn't the only 1980s hair-metal band getting into the world of auto promotion. Poison frontman and reality show star Bret Michaels is following their lead and doing some advertising of his own. Where the Crüe have been all over the airwaves in recent years with a Super Bowl ad for Kia and music licensing with Dodge, Michaels has taken a very different route by becoming the pitchman for Nissan Commercial Vehicles.
The videos run the gamut to advertise predominantly the NV line of full-size vans, but the NV200 shows up a few times too. The star of this new campaign is Michaels' full-length music video (above) for the song Tough Love. It's basically a parody of all of those '80s rock ballads where the bands would slow the tempo down a little and reveal their softer side. Michaels rocks out at the Nissan proving grounds in Stanfield, AZ, while showing off the evaluation process and strutting around like a proper rock frontman. There are also a bunch of shorter videos (below) with the singer highlighting each part of the vans' torture testing. Although, the dialogue in these come off a bit more stilted. With these '80s metal bands getting into advertising, can it be long before Warrant is shilling for Fiat or Ratt for Mazda?

Nissan settles with FTC over misleading dune buggy ad [w/videos]

A couple years ago, Nissan created a series of commercials for its compact Frontier pickup showing the truck performing outlandish stunts such as snowboarding, saving a passenger airplane from a crash landing and climbing a steep sand dune to help a stranded dune buggy. As crazy as the first two commercials were, the Federal Trade Commission (FTC) took issue with the latter, titled Hill Climb, with the agency considering it to be a misleading commercial since both vehicles required a cable to reach the top of the steep dune.
As such, Ad Age is reporting that Nissan - and its ad agency TBWA Worldwide - has settled with the FTC over the ad despite the fact that it features a disclaimer stating: "Fictionalization. Do not attempt." Nissan did not have to pay out any money in the settlement, but it is prohibited "from using potentially misleading demonstrations in future advertisements for pickups." In addition to the offending commercial, posted below, we've included some of the other related videos from the same Frontier campaign.

Nissan shows off Le Mans Prototype, says it's world's fastest electric racer [w/video]

Nissan has announced plans and details around its upcoming all-electric racing car, the ZEOD RC. The Zero Emission On Demand Racing car is said to be capable of a top speed in excess of 300 kilometers per hour (186.4 miles per hour), is shaped a bit like the closed-cockpit version of the DeltaWing (albeit, to our eyes, better looking) and will make its debut in 2014 at the 24 Hours of Le Mans. This weekend, visitors to the race will have the opportunity to view the prototype near the Circuit de la Sarthe.
Nissan's ZEOD RC has been invited by Le Mans organizers to compete as the Garage 56 entry in next year's race; that's essentially a spot on the grid held for vehicles with new and/or cutting edge technology.
Short of announcing a partnership with Michelin to develop tires for the EV racecar, however, Nissan is mum on any kind of battery or motor specification for the ZEOD. The press release (below) offers a sense that the Nissan and Nismo teams have still got a lot of work to do before the 2014 race. Ben Bowlby, designer of the ZEOD RC, says "We have many options to consider and test. The test program is part of a longer term goal of developing a system and a set of rules for this type of technology in partnership with the ACO that would be best suited to competing at the highest level of this sport."