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Nissan's big price cuts threatening others' profits

Bloomberg reports Nissan may be keeping the competition up at night even more than normal. The Japanese automaker recently cut prices on seven of its models and bolstered incentive offerings in an attempt to gain market share in the US, and the strategy is working. Last month saw the company's sales leap by 25 percent, which is nearly triple the industry average. Nissan is currently taking advantage of the weak yen - Japanese currency has fallen by 15 percent against the dollar, which has given the automaker around $1,500 per car to use to either add features or cut prices. Some analysts are calling the policy "scorched earth."
Meanwhile, American automakers like Ford, General Motors and Chrysler are doing their best to keep from sliding back into old bad habits. The Detroit Three have steadily moved away from a discount and incentive strategy to bring in new buyers since the 2009 recession. Those short-sighted tactics helped paved the way for bankruptcy at both GM and Chrysler. As Bloomberg reports, the resolve to stay away from big discounts may falter if Toyota begins using similar tactics.

2015 Nissan Murano gets edgier, lighter for NY

Nissan's Murano stands as one of the originators of the crossover movement - it was perhaps the first such vehicle to throw out the idea that a CUV had to look like a boxy, cladded-up sport utility vehicle in order to be successful. Now poised to enter its third generation, the midsize Nissan is not only getting a new look and a host of new technologies, it's getting a new home: Canton, MS.
With dramatic new styling presaged by the Resonance Concept at last year's Detroit Auto Show, the new Murano debuting at this week's New York Auto Show includes a toned-down "V-Motion" nose, and the Japanese automaker's trademark boomerang-shaped light fixtures. Aside from the chunky chrome U-shaped grille element up front, the new Murano's most striking design detail is its cantilevered roof with funky "disconnected" D-pillars, a floating look reinforced by a greenhouse edged in brightwork. Overall, it's a much more bold and expressive piece of design than Nissan's recent second-generation Rogue, fitting, as the Murano has always been on the daring end of CUV design.
Boasting a 0.31 coefficient of drag and a ton of sheetmetal surface development, the Murano's new form is available with LED headlamps and features active grille shutters for improved aerodynamics. The company claims visibility has been improved as well - and not just because of its brilliant available Around View Monitor camera system - Nissan says it has "optimized the angles and thickness of the bottom of the A-pillar," along with fiddling with the size and location of the side mirrors.

Nissan does its best Google Glass impression with 3E headgear [w/video]

The jury may still be out on whether it'll be legal to drive with Google Glass on your nose, but that doesn't mean automakers are going to sit around waiting to see which way the wind blows in one jurisdiction or another. Mercedes-Benz, for example, is already working on ways to integrate its infotainment system into Google Glass, but Nissan is taking things a step further by developing its own wearable tech.
The device is called Nissan 3E, and we don't have much information to go on at this point - just a couple of images, a terse press release and the highly stylized (and rather painful-looking) video below. The Japanese automaker lists internet connectivity and communication as the primary features. But we'd have to assume that, if an automaker is developing it, the device would have some relevance to, you know... driving.
The possibilities are endless, extending from turn-by-turn directions and track information to vehicle metrics and intuitive control of the car's auxiliary controls. We'll have to wait until we get to Tokyo to find out more, but between this and the smartwatch concept it revealed in Frankfurt, Nissan seems to be on a bit of a gadget streak lately.