2001 Mitsubishi Mirage Ls Sedan 4-door 1.8l Cold A/c Good Mpg on 2040-cars

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Mitsubishi Concept GR-HEV brings diesel hybrid efficiency to the pickup game

Mitsubishi unveiled its Concept GR-HEV at the 2013 Geneva Motor Show. Branded a "Sport Utility Hybrid Truck," the concept mates a 2.5-liter clean diesel engine with a front-mounted electric motor for a more efficient one-ton pickup. Complete with an automatic transmission mated to a full-time four-wheel-drive system, the GR-HEV is designed to make hybrid technology attractive to buyers beyond the traditional compact car market. Mitsubishi says the vehicle's drivetrain is good for CO2 emissions of 149 grams per kilometer. For comparison's sake, the global 2012 Ford Ranger emits 264 g/km when equipped with the 3.2-liter turbo-diesel engine and a six-speed manual transmission.
Designed to be both more simple and less expensive than electric, plug-in hybrid or standard hybrid work vehicles, the GR-HEV would theoretically yield both the instant torque of a hybrid and the range of a traditional diesel. You can take a closer look at a full press release below for more information.

2013 Mitsubishi Outlander GT

I'm not a gambling man, but if there were a pool for an automotive death watch, my money would be on Mitsubishi... Lincoln is a close second. To understand the plight of Mitsubishi, you only have to look at its current lineup; they all just look, feel and drive about 10 years older than they really are. With the departure of the Endeavor and merciful killing of the Eclipse (the Galant lives on, but is on hiatus for the 2013 model year), one of the worst remaining offenders is the Mitsubishi Outlander, which I recently drove in top-level GT trim for this Quick Spin.
If we had a time machine and took the 2013 Outlander GT back to 1998, it would be revolutionary. If we could take it back to 2004, it might be near the top of its class. But in the current highly competitive crossover segment of today, the Outlander just falls short. Yes, the all-new 2014 Outlander is on its way later this year, but from what we've seen both inside and out, the new design would look great in 2008. That being said, spending a week with any vehicle can point out surprising highs as well as lows, and there are still plenty of reasons to enjoy Mitsu's midsize CUV.
Driving Notes

Mitsubishi leaving US? No, it's doubling its marketing budget

We rarely hear any major news coming out of the National Automobile Dealers Association (NADA) annual meeting in Orlando, FL, but Mitsubishi executives found this a fitting place to announce a big push for increased advertising here in the US. A report in Automotive News states that the struggling Japanese automaker is returning to advertising in prime time television for the first time since 2005, with the push slated to begin in June and July for the launch of the 2014 Mitsubishi Outlander shown above.
Despite dwindling sales and a shrinking lineup, Mitsubishi's new North American chairman, Gayu Uesugi, has said on multiple occasions that the automaker has no plans to abandon the US market. Spending extra money on marketing and advertising should be a good start to help improve sales, but a lack of fresh and competitive products is also keeping showrooms empty. Aside from the new Outlander, the AN report says that Mitsubishi spokesman Roger Yasukawa said that a "yet-to-be-named subcompact" will arrive this year, which suggests the unnamed hatchback shown below (known elsewhere as the Mirage), could be heading to the US after its North American introduction at the Montreal Auto Show last month.