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Mini Art Beat is a loud, driving social media billboard

Video billboards are nothing new, but a video on a moving car that's blaring music? Now that's something that will catch your attention - especially if you're driving alongside it in the streets of London.
That's the exact intent of Mini's new Art Beat, a Cooper Countryman turned marketing device that is custom-fitted with a staggering 48,000 LEDs. On its nightly drives through the city, the compact crossover showcases brightly colored videos, graphics and animations contributed by people around the world via social media. The Mini Space Blog describes the Art Beat as the "most vibrant and customizable NOT NORMAL ride you'll ever lay eyes on."

2016 Mini Clubman First Drive [w/video] [UPDATE]

UPDATE: After playing with the newly launched Clubman configurator, we've revised the as-tested estimate to what we think is a more accurate $40,250, based on how our Swedish tester was equipped. Mini had a good idea when it introduced the last-generation Clubman, offering a slightly bigger, more versatile vehicle, with its own unique styling traits. Sounds good, right? Well, as it turned out, that wasn't necessarily all for the best, and not because there was any problem with the car itself. Mini's fleshed out model range, which now includes both the all-wheel-drive, four-door Countryman and the new four-door Hardtop has rendered the original Clubman idea rather obsolete. Enter the new Clubman. Gone is its awkward club door, and in its place are an extra pair of real, traditional doors. But even more than changes to its body, Mini has taken the original Clubman idea – to build a more versatile version of the beloved Hardtop – to its logical extreme, going larger. More importantly, this 2016 model represents a more premium, comfortable direction for the Mini brand. But don't worry, loyalists, this is still very much a Mini. The 2016 Clubman is the longest vehicle Mini has ever made. As was the case with the previous Clubman, this new model rides on a longer wheelbase than the Hardtop's. The 105.1-inch span is arguably more maxi than mini, offering buyers anywhere from 2.9 to 6.9 inches of extra space between the axles. It also makes the Clubman the longest vehicle Mini has ever made. But at 168.3 inches in length, this new model is still significantly shorter than a compact wagon like the 179.6-inch Volkswagen Golf SportWagen, or even another C-segment hatch, like the five-door variants of the Ford Focus (171.6 inches) and Mazda3 (180.3 inches). On top of the extra length, Mini stretched the body by a full three inches, while the track has been increased by 2.4 inches at both ends of the car. Taken as a whole, the Clubman is exceptionally roomy, considering its footprint. The suspension, a multi-link rear with front struts, is softer than that of a Mini Hardtop, but that's not saying a lot – handling is significantly sharper than in the vehicles listed above. And we're betting it will stand out against the brand's intended targets – a list that ranges from the Volkswagen Golf to the Mercedes-Benz A-Class. Feedback through the wheel is on the low side for something wearing a Mini badge.

Mini Countryman X-Raid gets some off-road chops courtesy of the Dakar team

Mini trades on its heritage quite a bit, particularly when it comes to racing. But one aspect of its motorsports history has been difficult to capitalize on: Dakar off-road racing. That's understandable, considering the disparity between Mini's road-going cars and the Mini-branded trucks built by X-Raid that do the racing. X-Raid itself seems to have figured out how to bridge that gap with its own set of upgrades for the Mini Countryman. X-Raid's example for its off-road upgrades is a Mini Cooper S Countryman All4, though we would expect the various parts could just as easily be fitted to other Countryman variants such as the base 134-horsepower Cooper Countryman. The S makes more sense for a racing company what with its 189-horepower turbocharged four-cylinder and the All4 offers off-road friendly all-wheel drive. Though Mini doesn't go into specifics about the suspension and chassis upgrades, we know that there is some level of suspension lift, as well as 28-inch all-terrain tires mounted on what appear to be 17-inch beadlock wheels. These modifications give the Mini Cooper S Countryman Powered by X-Raid (yes, that's the actual full name of the car) an extra 1.6 inch of ground clearance. As with the parts list, Mini and X-Raid haven't given precise pricing or availability for the parts. X-Raid is a German company, and we suspect it's only planning on selling the parts in Europe, but we wouldn't be surprised if there were a way to have them ship to the U.S. If you're interested in getting your own, Mini says to contact X-Raid directly for more details, and you can find their contact info at their official site, linked here. Related Video: