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BMW names new chief for Mini

Mini is still transitioning models over to its new platform, and in the US market at least, the diminutive brand is dealing with a sales decrease of 15.6 percent in 2014. The low gas prices aren't helping either. But as of March 1, there's a new boss running the company across the world as Sebastian Mackensen (right) is promoted to the top spot from his current role as head of sales. Mackensen has been with Mini since October 2013, and according to Automotive News, before that he headed North and South American sales for Audi. Current brand boss, Jochen Goller is staying with BMW family and moving to China to take over as marketing chief for the BMW Brilliance joint venture. He had been the leader at Mini since 2013. Among several other personnel shifts, the BMW brand is also promoting Uwe Dreher to be its new head of marketing. He is currently in charge of those duties for the company in the Great Britain region. Personnel changes at MINI and BMW Group sales Munich . From 1 March 2015, Peter van Binsbergen will be Senior Vice-President, Sales and Marketing of BMW Group Germany. The 47-year-old mechanical engineer is currently Head of Sales and Marketing at the BMW Brilliance Joint Venture based in China. Mr van Binsbergen's career with the BMW Group began over 20 years ago when he assumed senior positions responsible for product planning, marketing and sales at BMW South Africa. He then moved to BMW Japan, where he was Director of Marketing, followed by a move to BMW Group headquarters in Munich, where he led the department responsible for sales channel development and the Group's "Future Retail" programme. Jochen Goller will move to China where he will take over an extended role with overall responsibility for Sales and Marketing at the BMW Brilliance Joint Venture in China. Mr Goller (48), who has headed up the MINI brand since 2013, already has experience when it comes to the Chinese market. During his 15-year career with the BMW Group, he was previously Head of Marketing at BMW China before returning to Europe, where he first took over responsibility for the MINI brand in Great Britain and Ireland ahead of moving to his current job. From 1 March 2015, Sebastian Mackensen will take on responsibility for the MINI brand. Mr Mackensen (43) joined the BMW Group in October 2013 as Head of MINI Sales.

2014 Mini Cooper

If I had a dollar for every time I heard someone from Mini refer to 'go-kart-like handling,' I'd be retired, living on a beautiful piece of coastline somewhere in the Caribbean. Perhaps even on the shores of Puerto Rico, where Mini chose to launch its latest Cooper and Cooper S hatchbacks. As with so many frequently used phrases, though, there is indeed some truth to the cliché - while the Mini Cooper has never actually handled quite like a go kart, it has always had a certain directness in its movements, reacting to steering inputs with an immediacy and fervor unlike most any other automobile meant primarily for the street.
Combine those unique driving dynamics with a sense of fun that permeates the entire brand from pre-sales marketing to the actual sales process itself and you end up with a marketplace success. As an ex-Mini owner myself (a 2009 Cooper S Convertible), I can attest to the kinship felt between fellow Mini drivers who share in the knowledge that they are having more fun than the poor appliance-driving masses sharing the highways and byways of these United States. It's no surprise that the style-conscious US continues to be the marque's single largest market year after year.
This enviable brand perception hasn't been attained without its own fair share of flaws, however. Though the quirky design and massively customizable bits and pieces that have made up the Mini brand's interior philosophy since it was reborn in 2001 have proven somewhat endearing, the Cooper Hardtop's ergonomics have always been an unmitigated disaster. Plus, this is a very small car, with a rear seat that's practically uninhabitable by adult-size occupants. While that adjective seemingly goes hand-in-hand with the brand's name, the modern Cooper has never been as ingeniously packaged as its 1959 forbearer, which offered up as much interior space as possible through innovative engineering and minimalist design. Further, parent company BMW has positioned Mini as a premium brand, so the Cooper's diminutive size has never equated to low prices. And for being such a small car, the Cooper historically hasn't been well-known for its fuel efficiency.

Chinese ministry uploads Mini Aceman pictures and info

Next up for photo day at the China's Ministry of Industry and Information Technology, the Mini Aceman. The Aceman can be seen as a replacement for the Mini Clubman, the four-door version of the two-door Cooper (or five-door depending on your nationality) sized below the Countryman that Mini killed after its third generation. The Chinese data declares the Aceman either 160.5 or 161.2 inches long depending on base or S trim, 69.1 inches wide and 59.6 inches high on a 102.6-inch wheelbase. The Clubman of yore was 168.5 inches long, 70.9 inches wide, and 56.7 inches high on a 105.1-inch wheelbase. Before a debut that we've been told isn't far off, we'll guess much of the difference between the two length has been cut from the hood and cargo areas, not the passenger compartment.  In China, the four-door will only be offered with electric powertrains, sidestepping Mini's "Power of Choice" mantra applied to other models with their hybrid and diesel options. The Aceman for other international markets will be produced in the UK; it's not clear yet if they'll be restricted to EV power as well. This means a base version (the darker car in the gallery above) powered by a 40.7-kilowatt-hour battery turning a motor on the front axle making 181 horsepower and 213 pound-feet of torque, or a 54.2-kWh pack turning a motor with 214 hp and 243 lb-ft in Aceman S guise. These are the same outputs we'll get in the U.S.-spec Cooper E and Cooper SE. Put through China's CLTC fuel economy test, the base Aceman is estimated to go 300 kilometers (186 miles) on a charge, the more powerful Aceman S about 400 km (249 miles). As for the looks, they're the chunkiest we've seen on the new, modern range of Minis. The photo cars also suggest the merest hint of clunky, too, but we're going to put that down to the drab paint schemes and lighting. The form should perk up dressed in Mini standards like Blazing Blue, Legend Grey, Melting Silver III, Nanuq White and Smokey Green under a color-contrasted roof and the numerous chances to brighten up various bits inside and outside the car. Different to other Mini models, headlights and size aren't the only tells, the Aceman fitting some unmissable, squared-off wheel arch cladding. Beyond that, the polygonal DRL shape surrounding round projectors gives the Aceman more anthropomorphic character than its siblings. The S is distinguished by yellow trim and a yellow "S" placed around the body, plus LED headlights and a silver skid plate up front.