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2014 Mercedes-Benz S-Class caught totally undisguised

Based on the lightly camouflaged spy shots of the 2014 Mercedes-Benz S-Class we've seen lately, it hasn't taken a vivid imagination to picture what the next iteration of this big luxury sedan will look like. Even so, we now we have our first unobstructed views of the redesigned S-Class, codenamed W222, as it has just been caught out flaunting for some promo shots.
The first thing we notice about the new S-Class design is the disappearance of the last generation's flared wheel arches. Yet the new design adds even more character with bodyside creases similar to the CLS-Class and some elements reminiscent of 2007's F700 Concept, including the massive grille and vertical LED taillights. Other key details include a large panoramic roof and the narrow exhaust outlets, but the large LED-trimmed headlights and the aggressive front fascia are probably the biggest departure from the current design. With these spy shots, we also catch a blurry shot of the interior, but we've seen a practically uncovered look at the new S-Class' cabin back in January.
Overall, the next S-Class sports an expressive and premium new look, but as far as all-new designs go, it's quite conservative - a move no doubt fitting for these lean financial times.

New Mercedes-Benz S-Class Coupe spied in revealing state of dress

During a product briefing earlier this year, Mercedes-Benz told us that 2013 would be the "year of the S-Class." Makes sense, too, since the flagship Mercedes is so very close to finally showing its production-ready face. But the high-tech saloon isn't the only S-Class to talk about this year - quite the contrary. Seen here in decidedly revealing camouflage, the new S-Class Coupe will be joining its four-door compadre in the not-too-distant future, as well.
When it launches, the S-Class Coupe will officially do away with the CL-Class nomenclature. This doesn't come as a huge shock. After all, when the new E-Class coupe and convertible were launched, it officially marked the end of the long-running CLK-Class designation.
Thanks to the interesting camouflage seen here, we have a very good glimpse at how the S-Class Coupe will look when all of the molding and swirly paper are peeled off. Rakish body lines pulled from the CLS-Class meet a much more dynamic front fascia. Out back, there are horizontal taillamps rather than the vertical units used on the current car, and the whole package seems very svelte. Our spy photographer even posits that this will be "the best-looking car from Mercedes-Benz in ages."

Is Audi getting complacent and suffering from brain drain?

The argument is made in a Reuters article: Audi is falling behind other luxury brands, such as Mercedes-Benz and BMW, due to a lack of research-and-development spending and "brain drain," or the migration of top executives and R&D chiefs to other parts of the Volkswagen Group. Reuters notes that Audi's current R&D chief is the third in 16 months.
Audi, which contributed to 40 percent of VW Group's $11.6 billion in profit the first nine months of the year, is delivering cars at a record pace: 1.31 million were delivered from January to October 2013 versus BMW's 1.35 million. Yet Audi, Reuters reports, doesn't have a halo car akin to BMW's new electrified i3 and i8 or an answer to Mercedes' plug-in-hybrid S-Class, and the R&D spending at Audi is less than BMW and Mercedes by a fair margin. It's noted in the article, however, that Audi benefits from other R&D spending within VW Group.
Reuters mentions that BMW "trumpets its new 'i' series" and the new Mercedes CLA and GLA ranges are winning "rave reviews" as part of its argument that Audi's recent lack of technological innovation could hurt future sales. Those cars do pack tons of new technology, some of which are firsts for mainstream production cars. But last time we checked, the i3 could be causing BMW's stock to slide, the CLA isn't receiving the rave reviews that Reuters would have you believe and the GLA hasn't been reviewed yet.