2015 Mercedes-benz C-class Base Coupe 2-door on 2040-cars

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Mercedes wants to be the luxury car for women

Mercedes-Benz wants to bring more women into the the fold, and it's launching a very different type of online vehicle configurator in Germany by the end of the year in hopes of growing appeal among female buyers. The new website is just one part of the company's new advertising campaign called "She's Mercedes" that launches at the Frankfurt Motor Show. It's set to appear in other markets around the world in 2016. Although according to company spokesperson Tobias Mueller to Autoblog, "MBUSA has no immediate plans to extend this strategy in the US." Mercedes believes the huge number of options on its models can be overwhelming, and the company's new "lifestyle configurator" is supposed to offer an alternative. With this solution customers select their preferences to questions about travel, music, activities, and more. The automaker then uses an algorithm to offer several pre-equipped vehicles that meet those criteria best. Although, obviously the traditional configurator is still available for women wanting the more direct approach. "In future we want to win them over for our brand to an even greater extent than before – with tailor-made measures, developed especially for women," said Dr. Jens Thiemer, Mercedes' head of marketing. In addition to the lifestyle configurator, Mercedes is hoping to grow its female buyers in other ways. It's launching a She's Mercedes magazine and website in Germany in September to further get the message out about the campaign. Beyond just a tweaked marketing message, the company wants to hire more women for the sales staff at dealers, too. "Best Customer Experience" – She's Mercedes and lifestyle configurator: Mercedes-Benz – individual and up close and personal to female and male customers alike Stuttgart, Sep 12, 2015 Stuttgart. In keeping with the sales and marketing strategy "Best Customer Experience", Mercedes-Benz is bringing the needs and wishes of women even more sharply into focus. The inspiration platform "She's Mercedes", which is starting in parallel with the International Motor Show in Frankfurt (IAA), is at the heart of the new, holistic initiative. With innovative event and information offers, Mercedes-Benz wants to enter a more intensive dialogue with women and significantly increase the brand's attractiveness for this target group.

2016 Singapore Grand Prix Race Recap | Setting the stage for the final rounds

The Singapore Grand Prix always features a safety car. This year the nation-state got caution out of the way early: seconds after the lights went out, Toro Rosso's Carlos Sainz collided with Force India's Nico Hulkenberg, sending Hulk into the wall minus a wheel and some bodywork. The safety car led the field for three laps, then ducked into the pits so abruptly that a track marshal was still retrieving debris as race leader Nico Rosberg hit the throttle down the front straight. Rosberg avoided the pedestrian on his way to a two-second lead over Daniel Ricciardo in the Red Bull, Lewis Hamilton in the second Mercedes-AMG Petronas, and Ferrari driver Kimi Raikkonen. On Lap 8 of the 61-lap race Mercedes engineers warned Rosberg and Hamilton about brake management. Rosberg had no trouble until the waning laps of the race, his teammate inadvertently the cause. Raikkonen got ahead of Hamilton on Lap 33 while Hamilton nursed his car. Trying to get Hamilton back in front of the Ferrari, Mercedes pitted Hamilton on Lap 46 and also ordered him to turn his engine up. Ferrari debated for a lap about whether to bring Raikkonen in, finally issuing a last-second order to pit. The Finn emerged behind Hamilton, but executing the trick to get Hamilton back into third gave Ricciardo breathing room in second place. Red Bull brought Ricciardo in on Lap 48 for a set of super soft Pirellis. Returning to the track 25 seconds behind Rosberg, Ricciardo cut from one to four seconds out of that gap on every lap. By Lap 59 the Aussie was little more than a second behind the German. Had the race gone three more laps, Ricciardo might have pulled off the upset. This time Rosberg stayed in front to win his third race in a row and his first victory in Singapore, all in his 200th grand prix. Ricciardo and Hamilton completed the podium; Raikkonen claimed fourth. Sebastian Vettel wrangled an incredible fifth place after starting last; the German set the worst time on the grid when his suspension broke in Q1. Max Verstappen, having lost places at the start due to wheelspin again, recovered for sixth. Fernando Alonso made the most of his McLaren with seventh, ahead of Sergio Perez in the lone remaining Force India, a resurgent Daniil Kvyat in the Toro Rosso, and Kevin Magnussen scoring Renault's second points finish of the season. Hamilton has not had a good time of it since the end of the summer break – engine troubles in Belgium, a botched start in Italy, and zero rhythm in Singapore.

Win a car while supporting a charity this holiday season

Autoblog may receive a share from purchases made via links on this page. Pricing and availability are subject to change. No donation or payment necessary to enter or win this sweepstakes. See official rules on Omaze.  The leaves have fallen, there is a crispness to the air and there have already been multiple forecasts of snow, which can only mean one thing: We're coming up on Christmas. While you've been busy thinking about what kind of gifts you're going to give your loved ones, we here at Autoblog have been deciding which dream car we'd like to see in our driveway on Christmas morning. A car for Christmas does seem a bit extreme and expensive, but thanks to these Omaze sweepstakes, it doesn't have to break the bank. Here are the current sweepstakes we'd like to win this holiday season. Win a DeLorean DMC-12 - Enter at Omaze James Riswick, West Coast Editor: Let me be clear, the DeLorean is a pretty terrible car. Its speedometer doesn't even go up to the fabled 88 mph. Seriously, look at the pictures: tops out at 85. Also, who services a DeLorean? And how much would it cost to maintain one? $AlloftheMoney or just $MostoftheMoney? So owning it could be a total headache, but at least by winning one through Omaze, you'd be relieved of the financial burden of buying one in the first place. You'd also get the chance to own one of the most iconic cars of all time, one that transcends car enthusiasm and is instantly recognizable by everyone as the "Back to the Future" car. Plus, "everyone" doesn't know that the DeLorean was actually a pretty terrible car. So, I already own James Bond's car from 1995, why not Doc Brown's from 1985? Win a 2021 Bentley Bentayga V8 - Enter at Omaze Eddie Sabatini, Production Manager: Why am I choosing a +$200K Bentley SUV? Because even if I could afford one I'd never be able to wrap my head around spending money on one. So why not try to win one by donating what I can afford to a good cause? I first saw the Bentley Bentayga up close and personal at the Frankfurt Motor Show (I forget which year but I'll never forget this SUV). And although it looks like the Bentayga Omaze is offering up doesn't have the opulent tailgate setup I fell in love with when I saw it in Frankfurt, I'd still enter to win. Win a 1968 Mercedes-Benz 280SL Pagoda - Enter at Omaze Byron Hurd, Editor: Few automotive marketing efforts stick out in my head more than the Mercedes-Benz holiday spots and magazine placements.