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Why is it called Mazda CX-30? Plus other questions answered

GENEVA — Mazda just introduced its latest crossover, the CX-30, and it left us raising an eyebrow. It's planned for a global release, including the United States, and it's supposed to slot between two compact crossovers that one might not think had room for another model. Plus it has a name that doesn't fit Mazda's typical nomenclature. So we thought we'd take a little time to explain some of those things, starting with the name. Mazda arrived at the CX-30 name because of a self-created problem: the Chinese Mazda CX-4. The CX-4 name would be perfect for the CX-30, since it would fall right between the CX-3 and CX-5 where it's positioned. But with the name taken, and evidently no plans to discontinue, replace, or rename that Chinese model, Mazda needed something else, and fractions and decimals weren't on the table. So appending a zero was the plan. Talking with a Mazda representative, there were hints, though no concrete confirmation, that this naming scheme could possibly spread throughout the Mazda line. There would be advantages to such a system, such as bringing the CX-30 into line with other Mazda products, but it would also provide room for other in-between models named CX-35, CX-25, etc. Now for the size. Mazda says it fits between the CX-3 and CX-5, both of which will be sold alongside it for the foreseeable future. But is it closer to one than the other? Length-wise, the CX-30 is 4.7 inches longer than the CX-3 and 5.9 inches shorter than the CX-5. It's also an inch wider than CX-3 and 1.8 inches narrower than CX-5. Interestingly, the CX-30 and CX-3 are the same height, which is 5.9 inches shorter than the CX-5. The CX-30 does have a bit more ground clearance than the CX-3, but only by a few hundredths of an inch. To add some context outside the Mazda brand, the CX-30's size also puts it on par with crossovers such as the Mitsubishi Eclipse Cross, Subaru Crosstrek and Jeep Compass. All of those are sort of in-betweeners themselves. By contrast, the CX-3 is one of the smallest subcompact crossovers and aligns more closely with a Hyundai Kona. In other words, there actually was a segment gap Mazda could fill as the CX-30 fall pretty squarely between the CX-3 and CX-5. As such, we also imagine that pricing will fall between the two. The CX-3 starts at $21,435 and the CX-5 at $25,395. So about $23,000 seems reasonable for the base Skyactiv 2.0-liter engine, and probably more for the Skyactiv-X engine.

Premium design and diesels: Mazda may be the next VW

At the Chicago Auto Show, we had a chance to sit down with Jacob Brown, a Mazda PR representative, and Jacques Flynn, a lead exterior designer at the company, to talk about design and where the company is going. One of the themes of our discussion was the company's desire to move its lineup toward a more premium, upscale feel and image – both in terms of vehicle design and powertrains. We realized the company may be looking to take a page from Volkswagen's American playbook, positioning itself as a prime purveyor of affordable, upscale – and most importantly, fun to drive – automobiles. In the case of design, Flynn talked about how Mazda's KODO design language is going to evolve; that the goal is to simplify and refine the look. We discussed the CX-5 as an example of this evolution. Flynn pointed out that the goal was to add more refinement and simplicity, and showed how Mazda achieved this on the CX-5 by straightening the curves from the previous model to give it more visual length and a more taut shape. The grille also was given more depth and detailing, which isn't simplified per se, but does provide a more premium look. View 9 Photos Mazda's upcoming diesel engines are another piece to Mazda's premium puzzle. The company will finally offer a diesel on the CX-5. While Mazda planned not to use urea-injection, it finally resorted to the system so the engine could both meet performance benchmarks and emissions standards. In addition to the efficiency of the engine, Brown said that diesel engines have a premium nature for buyers. This is due in part to the luxury automakers that mainly offer them in the US, such as BMW and Mercedes-Benz, and to the fact that the technology will add some cost to the product. If all of this sounds familiar, it's because you know these characteristics used to describe Volkswagen: a company known for upscale, affordable cars, providing great driving dynamics – and formerly, for efficient and fun-to-drive TDI diesel engines. While we didn't touch on the driving experience of modern Mazdas in our interview, you can simply look at any of our reviews to see that we generally like what the company builds. The only downside is that we may have to wait a while for some models, and others may never show up here. Brown and Flynn both said that the Mazda2 is unlikely to be offered in the US as anything other than the Toyota Yaris iA, since it's hard to convince people that a subcompact is premium. No surprise there.

Mazda RX-Vision Concept revives the rotary

Mazda continues fighting to keep the rotary alive, and with the RX-Vision concept at the 2015 Tokyo Motor Show, the company unveils its dream for the engine's revival in a curvaceous sports coupe. Before any fans burst with excitement at the prospect, Mazda only "hopes" to have this gorgeous shape available in showrooms someday, for now. The RX-Vision starts with the classic elements of a front-engine, rear-wheel drive sports coupe by combining a long, low hood, short rear deck, and a passenger compartment way at the back. From there, Mazda's stylists add the swooping touches of the brand's Kodo design language. The result looks thoroughly modern and still subtly evokes generations of the RX-7 in the sculpted fenders and flowing roofline. Under that shapely hood hides Mazda's next-generation rotary, which the company has dubbed the Skyactiv-R. Unfortunately, details about it are quite scarce at the moment, including the displacement or even the number of rotors the engine uses. Still, Mazda is abundantly clear that development of the mill is very much moving forward. Mazda's designers opt for a retro flair inside with the deeply dished steering wheel and gauges in three pods. The rest is simple and elegant with a minimalist, metal gearshift rising from the center console and leather straps for door pulls. Finishing things off is a clean mix of red and black upholstery with a little carbon fiber for contrast. Expect live shots from Tokyo soon to show how the RX-Vision looks under the lights. Related Video: Mazda Reveals Mazda RX-VISION Concept -- Powered by next-generation rotary engine SKYACTIV-R, represents Mazda's vision of the future -- HIROSHIMA, Japan—Mazda Motor Corporation unveiled the rotary-powered Mazda RX-VISION sports car concept at the Tokyo Motor Show*1 today. The rotary engine is a symbol of the company's "never-stop-challenging" spirit. RX-VISION represents a vision of the future that Mazda hopes to one day make into reality; a front-engine, rear-wheel drive sports car with exquisite, KODO design-based proportions only Mazda could envision, and powered by the next-generation SKYACTIV-R rotary engine. Rotary engines feature a unique construction, generating power through the rotational motion of a triangular rotor. Overcoming numerous technical difficulties, Mazda succeeded in commercializing the rotary engine, fitting it in the Cosmo Sport (known as Mazda 110S overseas) in 1967.