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Mazda engineers say current Skyactiv-X might not suit U.S. market

We've been watching Mazda roll out the 2.0-liter four-cylinder Skyactiv-X engine in Japan and Europe, waiting our turn. When European authorities released fuel economy information for the high-tech motor last June, we wrote, "Mazda has yet to make an official decision on timing for the U.S market's launch of the engine." Automotive News spoke to Mazda engineers in charge of the powertrain, and based on the answers AN got, the question might not be when we get the Skyactiv-X, but if. Seems that the automaker now isn't certain whether the cost/benefit analysis for the U.S. market favors the engine, and there's concern the 2.0-liter might not be powerful enough for us with its current output of 178 horsepower and 186 pound-feet of torque. At the moment, our Mazda3 is served only with a 2.5-liter Skyactiv-G engine producing 186 hp and 186 lb-ft., not too far ahead of the Skyactiv-X. The Skyactiv-X would return better fuel economy, but requires a noteworthy price premium over the Skyactiv-G. The Truth About Cars says the Skyactiv-X has become the top-seller in the Japanese-market Mazda3, even though it costs 27% more than the base, 2.0-liter Skyactiv-G for a 9% improvement in fuel economy. Mazda's not sure U.S. customers would care much for that kind of math. Engineer Yoshiaki Yamane told AN, "Maybe U.S. customers require more power, because fuel economy is not the top requirement." There isn't much Mazda can do about the tech-heavy engine's cost, since pricey equipment like the high-pressure fuel injection and combustion systems, supercharger, three-way catalyst, and 24-volt mild-hybrid system provide the mileage gains that are the engine's reason for being. Instead, engineers are researching the system's effects with larger displacements. If it works as desired, a larger and more powerful Skyactiv-X could come to the U.S. on the large-vehicle architecture Mazda's developing for new sedans to arrive in a couple of years. That's the hope, at least. Remember, Mazda's Skyactiv-D was meant to go into the 2014 Mazda6, but didn't because Mazda said it needed more time to find "the right balance between fuel economy and Mazda-appropriate driving performance." After five years of "Soon," the engine showed up on the 2019 CX-5 that starts at $42,045. Based on that template, it could be awhile before we know how the U.S.-market Skyactiv-X story ends. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences.

Mazda is developing gas and diesel inline-six engines

Once the favored engine configuration for luxury and high-performance cars, the inline-six suffered a bit when the transverse (east-west) engine configuration became popular during the shift to front-wheel drive cars. The packaging benefits are obvious – no driveshaft or transmission intruding on passenger space or rear differential on cargo volume, plus turning the engine 90 degrees meant the front of the car could be shorter. But the inline-six is slowly, slowly crawling out of near-obsolescence, notably in BMW, Jaguar-Land Rover and Mercedes-Benz products. Add Mazda to that mix: An investor report first spotted by Jalopnik and confirmed by Mazda reveals that the company is developing a Skyactiv-X and Skyactiv-D inline-six that will be installed longitudinally (north-south) in a new "Large Architecture" platform. Before reading any further, let's catch up on the Skyactiv-X and -D technologies. The former basically burns gasoline like diesel, providing some benefits and advantages of both types of combustion - here's an explainer on how that all works. We drove a prototype 2.0-liter Skyactiv-X 4-cylinder engine in a Mazda3 mule, too. And the Skyactiv-D series of engines is a comparatively typical turbodiesel. Mazda has a 2.2-liter turbodiesel inline-4 that has had a long and convoluted development and certification process, but is finally showing up in the 2019 CX-5. Since Mazda has implemented these technologies in existing four-cylinder engines, we would assume that the new Skyactiv engines will be "modular" – that is to say, they'll essentially be the existing engines with two extra cylinders, rather than an entirely new design. Jaguar-Land Rover is doing a similar thing with its Ingenium engine family. Assuming the Mazda engines will be modular would mean they'll be roughly 3.0-liter units, which is a common displacement for modern inline-sixes. And as we mentioned eariler, they'll be arranged longitudinally, unlike any other Mazda save the MX-5 Miata (and the long-departed rotaries), in a new vehicle architecture. As part of a medium-term plan over the next six years, Mazda will develop some unspecified vehicles on what it calls the "Large Architecture". These vehicles will have 48V mild hybrid and PHEV capabilities, and be able to use a version of Mazda's i-Activ AWD system. Why do this at all?

Mazda CEO predicts record US sales in next 2 years

The recently appointed CEO of Mazda is apparently quite the optimist, claiming that the Japanese brand, renowned for its Zoom-Zoom driving character (and more recently its sleek, refined designs and Skyactiv efficiency), is claiming the company will record its best-ever US sales within the next two years. According to a report from Automotive News, Masamichi Kogai expects Mazda to move 400,000 of its Kodo-styled vehicles in the increasingly competitive US market by March 2016, with the recently launched Mazda3 leading the charge. "It will impacted considerably by the trend of the U.S. industry. But... it's my hope we achieve the record by that time," Kogai tells AN.
The brand is currently targeting 300,000 units by the end of this fiscal year in March 2014. Given that production and sales of the Mazda3 (and consumer awareness of the 2014 Mazda6) is still picking up steam, it isn't a stretch to imagine Mazda, which sold 240,000 vehicles from January to October of 2013, hitting its target.
Along with the overall increase in sales numbers, Kogai is expecting the independent brand to take an even larger slice of the US sales pie, claiming 2.5 percent US market share, improving from its current 1.9-percent foothold so far in 2013. "I think the upper limit may be 2.5 percent for the time being," Kogai told AN, before pointing out, "We don't want to use a lot of incentives. That is not the sales approach we aspire toward."