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Mazda goes on engineer hiring binge as recovery picks up speed

Japan's larger automakers - companies like Toyota, Honda and Nissan - have tremendous engineering talent at their disposal. That's largely because, selling as many cars as they do, they've got more revenues to tap into. Logic might dictate, then, that smaller automakers like Mazda, which no longer has the deep pockets afforded to it by its former partnership with Ford, might have less of a budget and workforce for engineering. But Mazda has been raking in record profits, and it plans on cashing those revenues in by hiring a substantial new pool of engineers.
According to Automotive News, Mazda is preparing to hire as many as 185 new engineers over the next two years - almost four times as many as the 50 engineers it previously targeted. Many of those engineers will be put to work developing the second-generation, Skyactiv 2 technologies that are on the drawing board while the first round of Skyactiv features are still being rolled out.
The boost in recruitment is enabled by a positive fiscal year that ended last March, marking the first profits Mazda had logged in four years. Sources anticipate that the fiscal year culminating at the end of this month will mark the company's most profitable yet, netting over a billion dollars to eclipse the fiscal year that ended in 2008 when it recorded $872.5 million in profits.

2014 Mazda3 2.0L Hatchback officially rated at 40 mpg highway

The Environmental Protection Agency has spoken, and these are the miles per gallon numbers it has officially bestowed on the 2014 five-door Mazda3 hatchback with the SkyActiv-G 2.0-liter engine: 29 city, 40 highway, 33 combined when fitted with the six-speed manual; 30 city, 40 highway and 33 combined when equipped with the six-speed automatic.
Those numbers exactly match the fuel economy targets that Mazda had set for the car when optioned with the 2.0-liter Skyactiv-G with 155 horsepower and 150 pound-feet of torque. For comparison to other cars in the segment, the EPA numbers for the 2013 Honda Civic sedan are 28 city, 39 highway, 32 combined when its 140-hp, 1.8-liter four-cylinder is paired with the five-speed automatic. The Hyundai Elantra GT gets 27 city, 37 highway and 30 combined according to the EPA when its 148-hp, 1.8-liter four-cylinder is paired with either a six-speed manual or six-speed automatic transmission. The numbers for the 2014 Ford Focus aren't out yet.

Mazda Miata 'fathers' Hall and Case offer a tour through the roadster's history

The original Mazda Miata broke onto the automotive scene in 1989 and was a huge success. However, the convertible's genesis goes all the way back to the early '80s. Bob Hall and Dean Case were among the inside men of the program on the US side, and they were on hand at Mazda Raceway Laguna Seca during the recent MX-5 event there to tell some of their stories about the project's beginning.
Hall was on the Miata project from very early on, and one of his most fascinating stories is how the convertible got its shape. The droptop wasn't necessarily going to be a rear-wheel drive roadster. There were both front-wheel-drive coupe and mid-engine concepts being considered. In fact, the classic look of the NA generation was the least favorite of the three at the sketch stage.
Hall comes off as a jokester hiding a genius mind. He has a fountain of information in his head about what a Miata should be, but it all comes down to "less is more." However, he admits that it's easy to conceive that idea, but it's much harder to actually execute it well.