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Mazda planning 'aggressive' dealer shakeup

Mazda has set an ambitious goal of selling 400,000 units by the end of the 2015 Japanese fiscal year in March 2016, and to do that, it's going to need to take some aggressive action. That means that underperforming members of its 637-showroom strong dealer network are about to get the axe.
The purge won't just be limited to dealers that aren't performing, though. Mazda will seek to consolidate poorly located dealers and build new showrooms in better locations. It still isn't clear how many dealers are being targeted or at what point Mazda would end its cull.
This consolidation of dealers is all part of a one-two punch for the Japanese brand, that will also see increased marketing efforts in 35 key areas. Of those markets, Mazda is placing a special emphasis on New York and LA, although there's not much mention of what other regions are being looked at.

Takata airbag recall spreads to China with 42k Mazda sedans

The scope of the problem with the faulty airbag inflators from Takata continues to broaden and is now reaching China, as well. Mazda is recalling 42,732 Mazda6 units there, produced by its local joint venture partner China FAW Car Company, to replace the front passenger airbags. It comes as part of Mazda's recall of nearly 160,000 vehicles worldwide, including about 34,600 in the US, according to Reuters.
This is the same problem that caused seven automakers in the US to recall an estimated 2.1 million vehicles in late June. The airbag inflators can potentially explode instead of deploying the airbag, which hampers the bag's inflation. In some cases occupants are also hit by the metal shrapnel, which can cause further injuries. In the US, Mazda is repairing the 2003-2007 Mazda6 (pictured above), 2006-2007 Mazdaspeed6, 2004 MPV and 2004-2008 RX-8 originally sold in or currently registered in Florida, Puerto Rico, and Hawaii.
This is hardly the first instance of this issue. Since 2001, there have been 20 recalls tied to the exploding airbags supplied by Takata. The problem is possibly linked to the propellant in the inflators, but there's no conclusive evidence of that yet. Most of the automakers in the US limited the most recent recalls only to a few humid states because moisture potentially exacerbated the problem.

Mazda CEO predicts record US sales in next 2 years

The recently appointed CEO of Mazda is apparently quite the optimist, claiming that the Japanese brand, renowned for its Zoom-Zoom driving character (and more recently its sleek, refined designs and Skyactiv efficiency), is claiming the company will record its best-ever US sales within the next two years. According to a report from Automotive News, Masamichi Kogai expects Mazda to move 400,000 of its Kodo-styled vehicles in the increasingly competitive US market by March 2016, with the recently launched Mazda3 leading the charge. "It will impacted considerably by the trend of the U.S. industry. But... it's my hope we achieve the record by that time," Kogai tells AN.
The brand is currently targeting 300,000 units by the end of this fiscal year in March 2014. Given that production and sales of the Mazda3 (and consumer awareness of the 2014 Mazda6) is still picking up steam, it isn't a stretch to imagine Mazda, which sold 240,000 vehicles from January to October of 2013, hitting its target.
Along with the overall increase in sales numbers, Kogai is expecting the independent brand to take an even larger slice of the US sales pie, claiming 2.5 percent US market share, improving from its current 1.9-percent foothold so far in 2013. "I think the upper limit may be 2.5 percent for the time being," Kogai told AN, before pointing out, "We don't want to use a lot of incentives. That is not the sales approach we aspire toward."